Thailand — LG Electronics Thailand has appointed dentsu Thailand as its e-commerce partner as the consumer electronics brand looks to strengthen its online shopping experience across key digital platforms in the country.
The partnership aims to make it easier for Thai consumers to discover LG products, move between platforms and marketplaces, and complete purchases. It also supports LG’s wider digital transformation as e-commerce becomes a bigger part of the customer journey.
dentsu Thailand will support LG’s digital commerce strategy with its expertise in e-commerce, media, data and technology, while strengthening its growing commerce offering.
“At LG, innovation begins with understanding the evolving needs of consumers and creating meaningful solutions that make everyday life better,” said Sunghan Jung, President at LG Electronics (Thailand) Co., Ltd. “As e-commerce becomes an increasingly important part of the customer journey, we see significant opportunities to deliver more connected, intuitive and personalised experiences for Thai consumers.”
“This partnership reflects our commitment to digital transformation and our ambition to strengthen how consumers discover, experience and purchase LG products. Together with dentsu Thailand, we look forward to creating even greater value and convenience for customers across the country,” Jung added.
“LG has always made technology feel human. That creates an interesting opportunity in e-commerce, as we look to translate the familiarity, innovation and optimism that long defined LG into an equally distinctive digital experience,” said Wisarn Sirijantanon, CEO, Media at dentsu Thailand.
“In Thailand, that becomes even more important as Thai consumers are highly connected, incredibly comfortable moving between platforms and marketplaces, and have no shortage of choice,” added Sirijantanon.
“Our e-commerce capabilities are built for precisely that complexity, and for LG, our ambition is to bring all of that together so that the strength of the brand is felt as powerfully at the digital shelf as it is everywhere else,” Sirijantanonconcluded.
The partnership is intended to create a more connected online shopping journey for Thai consumers while supporting LG’s focus on innovation and digital transformation in the market.