Gamescom 2026 spans a massive number of halls. Numerical numbering alone goes up to 11 halls, but with multi-level layouts providing two halls in some spaces and unused halls in others, the event occupies over 10 halls in total. Among them, Halls 2, 3, and 4 (totaling six halls due to their multi-level structures) are packed entirely with B2B booths for industry professionals. While B2C booths aimed at general attendees mostly focus on fun entertainment and hands-on game demos, this B2B area is reserved for industry meetings, private demos, and interviews.
Hall 3 in particular hosts booths from various country and local government delegations. Entering Gamescom 2026 leads straight into Hall 3, which begins with the France pavilion—a long, straight row of baguette-shaped booths reminiscent of the Maginot Line. Watching Germans flood past those booths felt a bit surreal.
In any case, tucked in one corner of Hall 3 is the Korea Pavilion. We captured photos of the brightly shining Korea Pavilion, which brought together a total of 10 Korean companies.
The first thing that catches your eye is the reception desk. This is usually where you check in to set up meetings or inquire about business matters. ©Inven
If you have a productive meeting with Korean companies, you can get a stamp, ©Inven
And you can even receive free gifts! ©Inven
Isn’t the fan pretty? (I wanted it even more because it was hot) ©Inven
You can see all the participating companies in one place like this, ©Inven
And easily find your way using the booth layout map ©Inven
Passing through the waiting lounge where you can freely help yourself to drinks and pretzels, ©Inven
Individual booths are set up one by one ©Inven
While there, we interviewed the developers at AButton (they were pleased to speak in Korean) ©Inven
A shot when no one was around during lunchtime (you have to be careful at Gamescom because theft is common!) ©Inven
Overseas industry attendees also visited quite frequently. ©Inven
As we turned back, we captured the word “KOREA” on camera one last time ©Inven
This article was originally written in Korean and translated with the help of AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
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