Image of the rookie idol group 'AI-DOL' unveiled by LG Electronics. [LG Electronics] 사진 확대 Image of the rookie idol group ‘AI-DOL’ unveiled by LG Electronics. [LG Electronics]

LG Electronics has unveiled ‘AI-DOL,’ a five-member idol group created to promote its all-in-one washer-dryer, the ‘AI WashCombo.’ AI-DOL is a group planned by LG Electronics to effectively showcase the appeal of the new all-in-one washer-dryer to younger consumers.

LG Electronics said on the 31st that it had revealed the identity of the rookie idol group ‘AI-DOL’ on the 28th. The group is called AI-DOL, but it is made up of real people.

It is a five-member group planned by LG Electronics. Until now, it had introduced itself through teaser videos on digital screens and social media at major locations in Seoul, including Gangnam Station, Samseong Station, Gwanghwamun, Namdaemun, and Myeong-dong.

The group combines retro and futuristic imagery to express LG Electronics’ core technology and AI capabilities. The music was also produced to capture the freshness and forward-looking image of the AI WashCombo.

The five members are Yeon, the all-rounder leader with a queen-like presence; Moa, a perfectionist with a mysterious charm; Seong-hyeon, the girl-crush performer with uncompromising stage power; Heejae, the visual member with a clear and refreshing image; and Sua, the warm and caring member who looks after even the smallest details.

Each member symbolizes one of the AI WashCombo’s key features: large all-in-one capacity, AI time sensing, AI washing and drying, a minimized flat design, and MiniWash.

They are scheduled to continue activities through digital channels until the end of September. The new song ‘I Wash,’ first released on the group’s official Instagram account on the 30th of last month, topped Instagram’s trending audio rankings.

The choreography video ranked fourth in Reels’ popularity chart, and singer Choi Ye-na, comedian Lee Seon-min, and choreographer Hyojin Choi joined the challenge.

The AI WashCombo is an all-in-one product that combines a washer and a dryer into one.

The new product, launched in June, offers a 25-kilogram washing capacity and a 21-kilogram drying capacity, and can be paired with a 4-kilogram MiniWash.

It also features ‘AI time sensing,’ which estimates the remaining time within three seconds by detecting the laundry load, and ‘AI time guidance,’ which learns usage patterns and provides an estimated drying time.

Oh Seong-taek, head of Korea Marketing Communications at LG Electronics, said, “Washing machines are already familiar essential appliances for every generation, so we needed a fresh shockwave to make the differentiation of our latest product stand out.” He added, “We will continue to pursue new attempts in advertising strategy and creative direction so that we can offer customers unfamiliar but enjoyable experiences.”

This article has been translated by GripLabs Mingo AI.