(Photo by Seoul Metropolitan Government/courtesy of haps Magazine Korea)
Seoul Fashion Week returns September 1 to 6, bringing runway shows, pop-ups, exhibitions and K-pop fashion events to locations across the capital.
The 2027 S/S edition will center on Dongdaemun Design Plaza and Lotte World Tower, with 31 brands participating in fashion shows and presentations.
At DDP, 17 designer brands will take to the runway, including opening brand RE RHEE, BIG PARK, CARUSO, LIE, DOUCAN and HOLYNUMBER7. Eight additional brands will present their collections through exhibitions and other formats.
In Jamsil, KIMHĒKIM will make its Seoul Fashion Week runway debut with a collection marking the brand’s 10th anniversary. Dunst, General Idea, EBM and Mahagrid are also among the brands presenting shows at Lotte World Tower.
K-pop will be part of this year’s program, with an exhibition of stage outfits worn by NCT, NCT 127, NCT DREAM, WayV and NCT WISH running September 4 to 6.
A special NCT runway will close Fashion Week on September 6, followed by a flea market offering around 3,000 pieces of clothing connected to the group’s activities, with proceeds donated to charity.
Other public programs include an Adidas pop-up and a K-lifestyle area at DDP featuring food, beauty and wellness brands.
Around 100 Korean fashion brands will also participate in a trade show from September 2 to 4, meeting international buyers from Europe and Asia.
Seongsu-dong will host a separate Berlin Showroom from August 31 to September 2, featuring 12 Berlin-based fashion brands.