Kwack Do-yeong, executive vice president and head of LG Electronics’ North America operations (right), and Drew Pinto, Marriott’s Chief Technology Officer (CTO) and Chief Revenue Officer (CRO), met at Marriott’s headquarters in Bethesda, Maryland, on the 25th of last month (local time) and signed a memorandum of understanding (MOU) for strategic collaboration. [Provided by LG Electronics] 사진 확대 Kwack Do-yeong, executive vice president and head of LG Electronics’ North America operations (right), and Drew Pinto, Marriott’s Chief Technology Officer (CTO) and Chief Revenue Officer (CRO), met at Marriott’s headquarters in Bethesda, Maryland, on the 25th of last month (local time) and signed a memorandum of understanding (MOU) for strategic collaboration. [Provided by LG Electronics]

LG Electronics has formed a strategic partnership with global hotel chain Marriott International to build next-generation smart hotels by developing an integrated platform for hotel TVs, cloud-based in-room content, and services.

LG Electronics said on the 2nd that the two companies recently signed an MOU at Marriott’s headquarters in Bethesda, Maryland, to advance in-room entertainment and technology platforms. Executives from both companies attended the signing ceremony, including Kwack Do-yeong, executive vice president and head of LG Electronics’ North America operations, and Drew Pinto, Marriott’s Chief Technology Officer (CTO) and Chief Revenue Officer (CRO).

Marriott is enhancing its platform so that hotel TVs can serve as smart media hubs offering personalized content and services to guests. Building on its long-standing cooperation with Marriott, LG Electronics is expanding the partnership beyond hotel TVs into hotel technology platforms. Under the agreement, LG Electronics will work with Marriott on joint platform development, device management, and operational technology support.

More specifically, Marriott will set the platform’s service direction based on its expertise in customer experience (UX), hotel operations, and global technology infrastructure. LG Electronics will be responsible for developing the cloud platform, managing in-room devices through an integrated system, and providing operational technology support.

The two companies plan to initially deploy the new platform at 40 hotels in the United States and Canada, then gradually expand it across Marriott’s global hotel brands.

Kwack Do-yeong, executive vice president and head of LG Electronics’ North America operations (right), and Drew Pinto, Marriott’s Chief Technology Officer (CTO) and Chief Revenue Officer (CRO), met at Marriott’s headquarters in Bethesda, Maryland, on the 25th of last month (local time) and signed a memorandum of understanding (MOU) for strategic collaboration. [Provided by LG Electronics] 사진 확대 Kwack Do-yeong, executive vice president and head of LG Electronics’ North America operations (right), and Drew Pinto, Marriott’s Chief Technology Officer (CTO) and Chief Revenue Officer (CRO), met at Marriott’s headquarters in Bethesda, Maryland, on the 25th of last month (local time) and signed a memorandum of understanding (MOU) for strategic collaboration. [Provided by LG Electronics]

Through the partnership, the companies aim to lead the industry by significantly improving hotel operating efficiency and maintenance convenience while providing guests with a more convenient and personalized in-room content experience.

Hotel operators will be able to use cloud-based management tools to monitor device status across individual room TVs, entire hotels, and global portfolios through an integrated system. They will also be able to update content and applications remotely. Under existing hotel room entertainment systems, each hotel had to separately build and operate its own servers and set-top boxes.

By contrast, a cloud-based platform enables the remote, integrated management of in-room devices, making it easier to update content and software and monitor device status.

Guests staying at hotels equipped with the enhanced platform will be able to use live broadcasts and over-the-top (OTT) content on LG hotel TVs in their rooms. In the future, they will also be able to easily control various room functions, including temperature and lighting.

LG Electronics plans to continue expanding its business beyond supplying hotel TVs, positioning itself as a leader in the hotel digital infrastructure market encompassing in-room entertainment, device management, and smart services.

LG Electronics provides hotels worldwide with optimized solutions, including a differentiated hotel TV lineup featuring the LG OLED TV with outstanding picture quality, the LG Pro:Centric platform optimized for room environments, and webOS, its proprietary TV and display operating system.

Min Dong-seon, head of the ID Business Unit at LG Electronics’ MS Business Division, said, “By combining the competitive strength of our differentiated hotel TV products with cloud and webOS platforms, we will continue to introduce innovative total solutions for the smart hotels of the future.”

This article has been translated by GripLabs Mingo AI.