For LG Electronics, innovation is increasingly being measured not only by the technology it puts in people’s homes, but also by the difference it can make in the communities where people live.
That commitment took another step forward in Kaduna State as the global technology company commissioned a solar-powered borehole for Nariya Rigasa community, extending its community water intervention and providing residents with more sustainable access to clean water.
*Solar-powered borehole for Nariya Rigasa community
The Kaduna project reflects an increasingly important dimension of LG
Electronics’ brand philosophy in Nigeria: translating technology,
sustainability and corporate responsibility into practical interventions that
address everyday human needs.
Speaking at the commissioning, Mr. Paul Mba, head of Corporate
Marketing, LG Electronics Nigeria, said the company’s approach to community
investment is closely connected to the role LG believes innovation should play
in society.
“For us, innovation has its greatest value when people can feel its
impact in their everyday lives. Our responsibility as a brand goes beyond
providing great technology to consumers; it also means looking at the
communities around us and asking where our capabilities can make a meaningful
difference. Access to clean water is fundamental, and by combining that need
with a sustainable energy solution, we are demonstrating what it means for
technology and social responsibility to work together.”
Mba added that taking another initiative to
Kaduna, marking the 19th Solar-powered borehole donated in
different states, reinforces LG’s determination to create social value
across Nigeria while building stronger relationships with the communities the
brand serves.
For the people of Nariya Rigasa, however, the intervention is much more
immediate.
The Head of Nariya Rigasa Village, Alhaji Zakariyya Ya’u, described the
project as an important contribution to the community’s wellbeing and welcomed
LG’s decision to engage directly with local needs.
“Water touches every part of community life. When access becomes easier
and more reliable, the benefit reaches our homes, our children and our daily
activities. We appreciate LG Electronics for coming into our community,
listening to a real need and providing something that will continue to serve
our people beyond today.”
Alhaji Jamiu Yakubu, Sarki of Yakin Nariya, said the intervention also
demonstrates the value of stronger relationships between responsible businesses
and the communities in which they operate.
“Development becomes more meaningful when communities, their leaders and
responsible organisations work together. What LG Electronics has provided is
not simply a facility to commission today; it is an investment that our people
will use every day. We welcome initiatives that create this kind of lasting
value.”
The significance of accessible water is particularly pronounced for
women, who frequently carry a disproportionate share of household
responsibilities connected with water.
Hajia Fatimat Sanni, Women Leader of Nariya Rigasa, said the
intervention would make a practical difference to families across the
community.
“For women, access to water is not an abstract issue. It affects
cooking, washing, caring for children and managing our homes every day. Having
water closer and more readily available means less difficulty and more time for
other important responsibilities. This is why this project means so much to the
women and families of our community.”
The community voices underscore an important shift taking place in
contemporary corporate citizenship: CSR is moving beyond episodic philanthropy
towards interventions designed around relevance, sustainability and measurable
human value.
For Mr. Moses Osime, Public Relations and Corporate Social
Responsibility Manager, LG Electronics Nigeria, that distinction is central to
the company’s approach.
“CSR becomes meaningful when it responds to a genuine need and continues
creating value after the commissioning ceremony is over. We want our
interventions to be relevant to people’s lives, sustainable in their
communities and consistent with LG’s wider commitment to a better life. Nariya
Rigasa is another expression of that philosophy, listening, understanding
and using our resources responsibly to help create lasting impact.”
LG’s use of solar-powered infrastructure, a brainchild of Mr. Hyoungsub
Sub Ji, managing director, LG Electronics Nigeria, adds an environmental
dimension to the social intervention, reducing dependence on grid electricity
while supporting a more sustainable model for community water access. This mirrors
the sustainability principle underpinning the company’s earlier Uyo
intervention, which was designed to operate independently of the national grid.
But perhaps the stronger brand story lies beyond the technology itself.
For companies operating in increasingly conscious markets, corporate
reputation is shaped not only by what brands sell, but by how consistently
their stated values are experienced by the societies around them.
By taking its community water initiative from the four geopolitical
zones of Nigeria and now again in Kaduna in the
North, LG Electronics is beginning to create something larger than a collection
of CSR projects: a visible footprint of purpose-led community investment built
around technology, sustainability and shared value.
And for residents of Nariya Rigasa, that purpose now has a very
practical expression: clean water, closer to home.