Samsung India has reportedly started layoffs in its television and home appliance businesses due to its consumer electronics operations coming under pressure from higher costs, weaker demand and an internal restructuring.

According to a report in The Economic Times, citing several industry executives, the company has so far asked around 80-100 executives to leave. The layoffs are being made in batches and cover different positions, from director-level officials and team leads at the headquarters to branch and area managers.

Layoffs spread across electronics business

Termination letters have reportedly been issued in small batches over the past few days. Some workers were asked to leave without completing their notice periods, the report stated, quoting an affected employee.

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The report further stated that Samsung’s electronics business is facing pressure due to several reasons. Memory chip prices have more than doubled, while the Rupee’s nearly 10 per cent decline through FY26 has pushed up costs for smartphones and other electronic products. Raw material prices have added to the strain.

The current job cuts are centred on televisions and home appliances, but the final number of affected employees could be higher.

Sales and marketing teams face cuts

One industry executive cited in the report said as many as 25 per cent of Samsung’s sales and marketing workforce in its electronics business could be affected. The figure includes both Samsung employees and off-roll workers hired through manpower agencies.

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Samsung’s domestic electronics sales team has about 550-600 executives, excluding its much larger smartphone sales organisation.

The company is also reportedly dealing with a weaker smartphone market in India. Industry estimates cited in the report show smartphone volumes falling 11-12 per cent year-on-year.

Smartphone market adds to pressure

The company has also found it difficult to gain a larger share of the high-value air-conditioner market despite pushing the category this year.

Samsung’s smartphone workforce has been kept outside the current layoffs, according to the report. Smartphones remain its largest business in India, and the company expects demand to improve during the Diwali season.

If festive sales pick up, the stronger smartphone business could provide some relief to Samsung’s India operations after a difficult period for consumer electronics.