Collaboration with the Exploratorium in the U.S.; Second Edition Following Goyang
Two Months of Free Admission at Hyundai Motorstudio Seoul
2032 Opening: 300 Hands-On Exhibits at the GBC Science Museum
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“It’s okay even if it breaks. The process of trying is more important than succeeding.”

On the morning of October 6, at the “Have Fun with Science” exhibition hall in Hyundai Motorstudio Seoul, visitors found a hands-on space where they could learn fundamental science through direct experiences. I sat at a workbench to take part in the “Take Apart” program, dismantling and reassembling various electronic devices commonly used in daily life. Because the camera I received was quite old, I worried it might break during the process. However, the staff on site encouraged everyone to take on the challenge comfortably rather than feeling pressure to succeed.



On the morning of the 6th at Hyundai Motorstudio Seoul in Gangnam-gu, Seoul, people are seen dismantling and reassembling old cameras at the "Have Fun with Science" exhibition. Photo by Youngchan Choi

On the morning of the 6th at Hyundai Motorstudio Seoul in Gangnam-gu, Seoul, people are seen dismantling and reassembling old cameras at the “Have Fun with Science” exhibition. Photo by Youngchan Choi


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“Have Fun with Science” is a pop-up exhibition organized by Hyundai Motor Group to allow visitors to experience basic science firsthand ahead of the opening of an experiential science museum in the Global Business Complex (GBC) scheduled for 2032. Following the pop-up science exhibition held at Hyundai Motorstudio Goyang in 2024, this event is the second in the series. The exhibition was planned with the intent of listening to real visitor feedback and reflecting it in the development of future content for the upcoming science museum in GBC.

This exhibition is a collaborative effort with the Exploratorium, a renowned institution with a long history in the United States. The Exploratorium, founded in San Francisco in 1969 by Frank Oppenheimer, brother of the prominent nuclear theoretical physicist Julius Robert Oppenheimer, is a science museum recognized for pioneering the concept that “science is not just observed, but experienced.” The hands-on approach, where visitors discover scientific principles by touching and experimenting with the exhibits themselves, was first introduced here. Nearly 750,000 people visit the Exploratorium each year, and it is widely regarded as a leading model of experiential science education that has influenced science museums worldwide.

“Have Fun with Science” will run for two months and is free of charge. It features 12 interactive exhibits designed to provide direct, hands-on experiences and help visitors understand fundamental scientific principles such as motion, ecology, and light and sound.

Notable exhibits include “Precarious Balance,” where you train your sense of balance on a moving board; “Relay Play,” which demonstrates the laws of energy through the chain reaction of dominoes; and “Teamwork Game,” where several participants cooperate to move wooden blocks together.

Additionally, there are three ongoing hands-on programs utilizing electrical circuits and electronic devices, giving visitors the chance to connect circuits themselves and experience the principles of electricity.


On the morning of the 6th, modern Motorstudio Seoul's 'Drawing Machine Workshop (Scribbling Machine)' was visited. It allows you to create a machine that draws pictures by utilizing rotational motion. Photo by Youngchan Choi

On the morning of the 6th, modern Motorstudio Seoul’s ‘Drawing Machine Workshop (Scribbling Machine)’ was visited. It allows you to create a machine that draws pictures by utilizing rotational motion. Photo by Youngchan Choi


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Visitors can also take part in the “Drawing Machine Workshop (Scribbling Machine)” by reserving in advance or registering on-site. This workshop provides the opportunity to build a drawing machine using rotational motion, fostering both creativity and scientific thinking. All exhibitions and hands-on programs are available for free to anyone who signs up for Hyundai Motorstudio membership.

Sungwon Ji, Executive Vice President in charge of HMG Brand Experience at Hyundai Motor Group, stated, “The GBC experiential science museum aims to foster individual spirit of inquiry and create new foundations for science education in Korea. We collect and incorporate a wide range of visitor feedback to develop content that fits local needs,” adding, “We hope many people become curious about science and enjoy creative experiences through these interactive science programs, which are still somewhat unfamiliar in Korea.”

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Meanwhile, the Hyundai Motor Group GBC Experiential Science Museum, set to open in 2032, will consist of three main zones: an Art Hall, an Experiment Hall, and an Eco Hall. A total of 300 interactive exhibits will be installed there, including the 12 displays currently at Motorstudio Seoul, which will also be featured at the GBC Experiential Science Museum.

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