Nexon and Naver have joined forces to launch content linking the online soccer game “FC Online” with the streaming platform Chzzk.
Nexon said it will provide a content experience spanning from watching broadcasts to playing games through Chzzk, timed to the “2026 World Cup,” as part of its strategic partnership with Naver.
Starting at 10 a.m. on June 12, viewers who watch soccer, “FC Online,” and “FC Mobile” category broadcasts on Chzzk via desktop will be able to immediately play three “FC Online”-based mini-games within the screen.
The mini-games, including a Curling Shot Challenge and a Free Kick Challenge, reflect the core gameplay of the original games, allowing viewers to experience watching broadcasts and participating in games on a single screen. Players who clear all the mini-games will receive an “FC Online” or “FC Mobile” coupon number issued to their Naver Pay (Npay) storage, and they can obtain reward items by entering the code in the game.
In addition, by reflecting user data from Nexon and Naver, personalized Nexon game content will be displayed to viewers of these category broadcasts within the Chzzk screen. These customized banners, based on users’ interests or gameplay history, are designed to connect streaming viewing to game access.
Nexon and Naver are also gradually expanding the scope of their collaboration, from combining user data and supporting game-themed broadcasting activities to linking the streaming platform with game content. With this season drawing intense interest from sports fans, the two companies plan to create a new viewing culture where soccer fandom meets gaming.
“This collaboration is an attempt to combine the experiences of ‘playing games’ and ‘watching games’ based on the content and platform capabilities of both companies,” said Bae Jun-young, head of Nexon’s Platform Division. “Based on the cooperation Nexon and Naver have built together, from account linking to content integration, we will create an environment where users’ daily lives are connected to games.”