Nvidia on Monday announced a series of deals in South Korea with tech giants including SK Hynix and Naver as it looks to secure crucial memory chips to power its artificial intelligence (AI) ambitions and entice new customers.

The agreements come during a high-profile trip by Nvidia Chief Executive Officer Jensen Huang to South Korea that began on Friday and has seen him dine on grilled pork belly and local spirit soju with the country’s top corporate bosses, throw a baseball pitch and meet with a well-known gamer.

Nvidia and its partners, which also included SK Telecom and conglomerate Doosan Group did not disclose the value of the deals.

SK Group, South Korea’s second-largest family-owned conglomerate, said its SK Hynix and SK Telecom arms had agreed deals with Nvidia.

Memory chip maker SK Hynix signed a multi-year technology partnership that will see it commit to developing advanced types of memory for global AI data centers, SK Group said.

SK Hynix and Nvidia said the agreement, which comes as memory chip makers have been straining to keep up with demand, would enable supply to keep pace with Nvidia’s plans, which have expanded to robotics, personal computers and AI supercomputers.

“SK Hynix has been Nvidia’s largest memory partner. SK Hynix will continue to be Nvidia’s largest memory partner,” Mr.