Park Min-woo, President and Head of Hyundai Motor Group’s Advanced Vehicle Platform (AVP) Division and CEO of 42dot.
Park Min-woo, president and head of Hyundai Motor Group’s (005380.KS) Advanced Vehicle Platform (AVP) division and CEO of 42dot, said Monday that developing self-driving technology requires dismantling the silos between research and development and mass-production teams.
“We must break down the silos, the invisible walls between R&D and mass-production organizations, and only with perfect collaboration and horizontal communication can every part move as one,” Park said in an internal interview.
Park made the remarks while noting that Hyundai Motor Group stands “in the middle of a great transition in which the existing system and software-defined vehicle (SDV)-centered development methods coexist, and in this process, differences in perspective naturally arise between hardware and software, and between R&D and mass production.” Park stressed that conflicts within the organization must be reduced, saying “hardware and software cannot move separately.”
“Through global collaboration, we will minimize the time to enter the market, and by utilizing the vast driving data we have accumulated, we will continuously advance Hyundai Motor Group’s own end-to-end (E2E) self-driving model,” Park said. He laid out a “two-track” strategy of collecting and analyzing driving data with global partners including Nvidia to accelerate entry into the self-driving market, then securing proprietary technology on that basis.
Addressing the company’s in-house developers, Park said, “We should not focus on technology for technology’s sake, but on creating the best technology that helps people,” adding, “If failure occurs, the leader will take responsibility.”