[Beauty and Fashion Creator Mini Instagram] 사진 확대 [Beauty and Fashion Creator Mini Instagram]

Roh Tae-moon, head of Samsung Electronics’ DX Division, has joined a dance challenge that has recently been heating up social networking services, using it to promote the company’s new foldable phone.

On the 23rd, a short-form video featuring Roh was posted on the Instagram account of beauty and fashion creator Mini. In the video, Roh drew attention as he smoothly followed the key choreography from the new song “BAD” by the popular boy group ATEEZ, showing a strong sense of rhythm.

After finishing the performance, he promoted the product with a witty line to the camera, saying, “If you don’t use Galaxy, it’s bad.” The video has drawn an explosive response, nearing 300,000 views in just over 10 hours after being posted.

“BAD,” which Roh joined in on, is a song that has become a major short-form meme online and is widely known by the nickname “southern district prince.”

Earlier, ATEEZ’s San had already earned the nickname “northern district prince” for his sharp suit fit. In this new song, he also drew attention with a bold performance in a white tank top, earning yet another food-inspired nickname, “southern district prince.” As related fancam videos from music shows have racked up millions of views on YouTube and inspired countless parodies, the participation of a major corporate executive has only added fuel to the trend.

Netizens have also reacted enthusiastically to the news. Comments such as “I thought it was an AI-generated video,” “It’s ‘No-san’ instead of ATEEZ’s San,” “His sense of rhythm is better than expected,” and “He could probably work as an influencer” have poured in, reflecting the public’s warm response to the more approachable CEO.

Observers say this bold move by the executive team reflects strong confidence in the new products. At a briefing held on the 22nd local time in London, United Kingdom, shortly after Galaxy Unpacked, Roh said, “We will absorb a huge amount of new demand and set our best-ever results,” expressing strong confidence in the three new models: Samsung Galaxy Z Fold 8, Fold 8 Ultra, and Flip 8.

Samsung Electronics has already set a record with 1.04 million preorders for its previous model. The company now hopes to surpass that figure with this year’s new lineup.

It also made clear that it intends to face head-on the expected entry of Apple into the foldable market in the second half of the year, as well as the rapid advance of Chinese rivals.

Roh emphasized, “Samsung is the market pioneer that has built the foldable ecosystem over eight generations. The level of refinement that can withstand tens of thousands of folds, along with an optimized user experience, cannot be matched in a short time. The technological maturity accumulated over time is Galaxy’s greatest strength.”

He added that the new lineup broadens consumer choice by diversifying the models into Fold 8, Fold 8 Ultra, and Flip 8, saying, “We will continue to lead the global market so that more people can experience the true value of foldables.”

ㅇ 사진 확대 [Beauty and Fashion Creator Mini Instagram]

This article has been translated by GripLabs Mingo AI.