![\"The](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/07\/news-p.v1.20260730.db2eaeef9d8f4cfcae5d2cbfc60fcab4_P2.jpg\"\/ "\\"Baby")
The Pinkfong Company’s “Moon Shark.” Photo courtesy of The Pinkfong Company<\/p>\nThe Pinkfong Company’s “Moon Shark.” Photo courtesy of The Pinkfong Company<\/p>\n
The Pinkfong Company is launching its virtual artist business in earnest, spearheaded by its next-generation intellectual property (IP), “Moonshark.” As its first step, the company will meet fans by participating in the “2026 Seoul Illustration Fair” (Seoul Illustration Fair).<\/p>\n
The Seoul Illustration Fair, Korea’s largest exhibition dedicated to illustration, will be held at COEX in Seoul from the 30th through August 2. Starting with this event, The Pinkfong Company plans to expand its Moonshark IP, based on webtoons and web novels, into various fields including music, short-form content, merchandise (MD), and offline experiences. The plan is to develop it into a virtual artist IP that forms a fandom by combining each character’s individuality with musical storytelling.<\/p>\n
Moonshark is a spinoff IP derived from the “Pinkfong Baby Shark” universe, which recorded the world’s No. 1 YouTube view count. Centered on the story of “Sid,” a shark princess from an undersea kingdom who dreams of becoming an idol on land and grows through the experience, the work blends high-teen romance fantasy with K-pop audition and survival elements. Another distinctive feature is that the characters communicate with fans by releasing actual music tracks and music videos (MV). The work ranked in the top 10 of Naver Series’ real-time rankings, and on KakaoPage it recorded cumulative views of 1.164 million. The music video “Just for Today,” released last May, also surpassed 1 million YouTube views.<\/p>\n
The Seoul Illustration Fair booth recreates the prestigious performing arts school featured in Moonshark as a physical space, enhancing visitors’ sense of immersion. Visitors can take part in an “enrollment registration” program based on the concept of entering the school, and can also experience a “Pick” event where they select their favorite character and leave votes and cheering messages. A distinctive feature is that the fun of a K-pop survival audition has been implemented as offline experiential content. On site, 65 types of Moonshark goods (MD) will also be sold.<\/p>\n
The Pinkfong Company plans to unveil new music videos in succession through the fourth quarter of this year, starting with the music video “School Selection Round,” which will be released on the 1st of next month. It will then participate in AGF, a large-scale subculture event held in Japan in November, to expand its global fandom.<\/p>\n","protected":false},"excerpt":{"rendered":"The Pinkfong Company’s “Moon Shark.” Photo courtesy of The Pinkfong Company The Pinkfong Company is launching its virtual…\n","protected":false},"author":2,"featured_media":104068,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[53764,53767,53763,112,53766,53762,53765,31578],"class_list":["post-104067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seoul","tag-baby-shark-spinoff","tag-k-pop-survival","tag-moonshark","tag-seoul","tag-seoul-illustration-fair","tag-the-pinkfong-company","tag-virtual-idol-ip","tag-webtoon-ip"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/104067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=104067"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/104067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/104068"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=104067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=104067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=104067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}