More from Billboard<\/p>\n
From BTS<\/a> and ENHYPEN<\/a> to SEVENTEEN’s S.Coups<\/a> and IVE’s Wonyoung<\/a>, K-pop’s biggest stars are helping put some of Korea’s buzziest skincare and makeup brands on the map. And considering how quickly an idol-approved product can go viral, it’s no surprise that K-beauty has become a go-to for beauty shoppers in the U.S.<\/p>\n The best part? You don’t need to book a flight to Seoul to get your hands on the good stuff. Many Korean beauty brands are now available in the U.S. through retailers like Amazon and Ulta, making it easier than ever to shop the products behind some of K-pop’s most coveted beauty looks.<\/p>\n \u00a0K-Pop Stars’ Favorite Korean Beauty Products\u00a0 Laneige Lip Sleep Mask two-scent custom swirl available on Amazon; K-beauty<\/p>\n \u00a0NEW CUSTOM K-BEAUTY\u00a0<\/p>\n \u00a0Laneige Lip Sleeping Mask\u00a0<\/p>\n \u00a0Two-Scent Custom Swirl\u00a0<\/p>\n $28<\/p>\n Buy Now on amazon<\/a><\/p>\n \u00a0This customizable lip mask combines Berry Fruit Complex and nourishing butters for a soft, hydrated pout.\u00a0<\/p>\n Laneige got a major K-pop boost when BTS’ Jin (Kim Seok-jin) became the brand’s first-ever male ambassador<\/a> in 2024. Now, fans can customize one of the brand’s cult-favorite lip treatments with the Lip Sleeping Mask. Sold exclusively on Amazon, the experience lets shoppers combine two scents to create their own overnight formula, featuring Berry Fruit Complex, vitamin C, murumuru seed butter and shea butter.<\/p>\n Mediheal Vita Collagen Under Eye Patches available on Amazon; K-Beauty<\/p>\n \u00a0FAN FAVORITE\u00a0<\/p>\n \u00a0Mediheal Vita Collagen Under Eye Patches\u00a0<\/p>\n $18.00 $24 25% off<\/p>\n Buy Now On Amazon<\/a><\/p>\n \u00a0Minnie from\u00a0(G)I-DLE is an ambassador for Mediheal, and the brand says boyband TWS, and even members of BTS have been fans of Mediheal’s eye patches, toner pads<\/a> and sheet masks<\/a> while on tour.\u00a0<\/p>\n Super Junior’s Eunhyuk also went viral<\/a> for his appearance on Lee Young Ji’s Rainbow TV show in Korea, after sharing that he uses a\u00a0Mediheal\u00a0sheet mask every day to achieve his youthful appearance. The brand is known for its affordable K-beauty products that tackle everything from blemishes and breakouts to irritated skin, while providing boosts of hydration and collagen.<\/p>\n ETUDE Soonjung pH 6.5 Whip Cleanser available on Ulta; K-Beauty<\/p>\n \u00a0FRAGRANCE-FREE PICK\u00a0<\/p>\n \u00a0ETUDE Soonjung pH 6.5 Whip Cleanser\u00a0<\/p>\n $15.99<\/p>\n Buy Now AT ULTA<\/a><\/p>\n A new product from beloved K-beauty brand ETUDE (LE SSERAFIM<\/a>‘s Kazuha\u00a0was a brand ambassador), this mild, soft-bubble cleanser with a whipped cream texture lathers into soft and soothing bubbles to gently cleanse the skin without causing irritation.\u00a0<\/p>\n It’s unscented and free of animal-derived ingredients, mineral oil, synthetic pigment, fragrance, polyacrylamide, silicone oil, imidazolidinyl urea, triethanolamine, PEG surfactant and parabens, making it the ultimate clean beauty product. A favorite among Korean shoppers, Etude products are now available in the U.S. on Ulta.com<\/a>.<\/p>\n Mixsoon Bean Sunscreen SPF 50 Moisturizer available on Amazon and Ulta; K-Beauty<\/p>\n \u00a0A BTS’ SUGA FAVE\u00a0<\/p>\n \u00a0Mixsoon Bean Sunscreen SPF 50 Moisturizer\u00a0<\/p>\n $18<\/p>\n Buy Now on amazon<\/a><\/p>\n $19.50<\/p>\n Buy Now on Ulta<\/a><\/p>\n \u00a0A fan-favorite Korean sunscreen with more than 9,000+ units sold on Amazon over the past month.\u00a0<\/p>\n One viral moment was all it took for mixsoon’s Bean Sunscreen to land on K-beauty fans’ radars. After BTS’ SUGA was spotted applying the SPF in a viral clip<\/a>, fans took notice. The SPF 50 formula helps protect against UVA and UVB rays and is made with fermented soybean, pomegranate, barley and Korean pear extracts to help keep skin hydrated and glowing.<\/p>\n TIRTIR Mask Fit Red Cushion Foundation available on Amazon and Ulta; K-Beauty<\/p>\n \u00a0BTS’ V BEAUTY FIND\u00a0<\/p>\n \u00a0TIRTIR Mask Fit Red Cushion Foundation\u00a0<\/p>\n $25<\/p>\n Buy Now on aMAZON<\/a><\/p>\n $25<\/p>\n Buy Now at ulta<\/a><\/p>\n \u00a0This K-beauty cushion foundation has earned Amazon bestseller status.\u00a0<\/p>\n BTS’ V helped send TIRTIR’s Mask Fit Red Cushion into the spotlight after starring in the brand’s viral global campaign<\/a> following BTS’ return from military service. The campaign surpassed 80 million views within hours, while the K-beauty cushion became a fan favorite for its buildable coverage, lightweight texture and natural-looking finish.<\/p>\n Round Lab Birch Juice Moisturizing Toner available on Amazon and Ulta; K-Beauty<\/p>\n \u00a0FOR SENSITIVE SKIN\u00a0<\/p>\n \u00a0Round Lab Birch Juice Moisturizing Toner\u00a0<\/p>\n $20.24 $26.99 25% off<\/p>\n Buy Now AT ULTA<\/a><\/p>\n $19.90 $27 26% off<\/p>\n Buy Now on AMazon<\/a><\/p>\n \u00a0Packed with a high concentration of Birch Tree Sap and Vita Hyaluronic Acid, this toner hydrates the skin to create a dewy glow and long-lasting moisture.\u00a0\u00a0<\/p>\n The ingredients work together to leave skin brighter, smoother and softer. Once only available in Korea, this product is now available officially in the U.S. through Ulta and Amazon, and ships across the country.<\/p>\n Belif Aqua Bomb \u2013 Daily Niacinamide Hydrating Moisturizer available on Amazon; K-Beauty<\/p>\n \u00a0HYDRATION HERO\u00a0<\/p>\n \u00a0Belif Aqua Bomb \u2013 Daily Niacinamide Hydrating Moisturizer\u00a0<\/p>\n $20 $24 17% off<\/p>\n Buy Now On Amazon<\/a><\/p>\n \u00a0This bestselling moisturizer claims to boost skin hydration levels by 231.4% and deliver hydration to ten layers of the skin in as little as ten seconds. \u00a0<\/p>\n The gel-based formula is cool and soothing and doesn’t leave behind any sticky residue or greasiness. The water-based texture is also super lightweight, making it ideal for those with oily, sensitive or combination skin.<\/p>\n Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin available on Amazon; K-Beauty<\/p>\n \u00a0PORE MINIMIZER\u00a0<\/p>\n \u00a0Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin\u00a0<\/p>\n $12.75<\/p>\n Buy Now On Amazon<\/a><\/p>\n \u00a0If you struggle with inflammation or enlarged pores, this serum is for you. With ingredients that target dullness, uneven skin tone, and texture issues, it’s an important step to add into your glass skincare routine.\u00a0<\/p>\n There were lineups around the block when Beauty of Joseon opened their house and their LA store in 2024 and for good reason: this stuff actually works! Girls’ Generation<\/a> members-turned-solo star Tiffany Young is an ambassador for the now cult favorite Korean skincare brand.<\/p>\n Dr.Jart+ Ceramidin Under Eye Cream with Ceramides available on Amazon; K-Beauty<\/p>\n \u00a0SKIN BARRIER CARE\u00a0<\/p>\n \u00a0Dr.Jart+ Ceramidin Under Eye Cream with Ceramides\u00a0<\/p>\n $48<\/p>\n Buy Now On Amazon<\/a><\/p>\n \u00a0Every beauty junkie needs an eye cream and this one is *chef’s kiss*. Just look at the ingredients: Ceramidin NP and Panthenol support the eye area’s skin barrier for water retention, while Blumilight diminishes the look of fine, dry lines.\u00a0<\/p>\n The rich cream instantly absorbs into the skin and leaves no greasy feeling behind. Plus, it primes the skin with a hydrating base for makeup. ENHYPEN were named the first-ever global ambassadors<\/a> for the Korean beauty brand and like all of the picks on our list, this is a great unisex product for all skin types.<\/p>\n COSRX Snail Mucin Repairing Essence available on Amazon; K-Beauty<\/p>\n \u00a0VIRAL K-BEAUTY\u00a0<\/p>\n \u00a0COSRX Snail Mucin Repairing Essence\u00a0<\/p>\n $18.50 $25.00 26% off<\/p>\n Buy Now On Amazon<\/a><\/p>\n \u00a0It’s a classic for a reason. Snail Mucin took social media by storm a few years ago as influencers dabbed the sticky stuff all over their faces. Turns out they were right.\u00a0<\/p>\n This powerful product uses nutritious, low-stimulation filtered snail mucin to give skin a natural glow from the inside out.\u00a0Use it as one of the first steps in your skincare routine after cleansing and toner. Amazon says more than 100,000 people have purchased this COSRX essence in the last month alone, and the brand now also makes a bestselling moisturizer lotion<\/a>, eye cream<\/a> and sunscreen<\/a> as well. See their full line of picks here<\/a>.<\/p>\n Peach & Lily Glass Skin Ginseng Collagen Mask available at Ulta; K-Beauty<\/p>\n \u00a0COLLAGEN BOOST\u00a0<\/p>\n \u00a0Peach & Lily Glass Skin Ginseng Collagen Mask\u00a0<\/p>\n $8<\/p>\n Buy Now AT Ulta<\/a><\/p>\n \u00a0While there’s only one, one-time-use mask in each package, this mask packs enough of a punch to make it worth the return trip to the store.\u00a0<\/p>\n It plumps, hydrates and smooths thanks to its ingredients, including an entire 40g serum bottle and 25 additional potent ingredients all in one face mask.\u00a0The formula is cooling and hydrating and certified vegan and cruelty-free. And while some sheet masks leave behind a sticky feeling, Peach & Lily’s formula absorbs quickly into the skin with no mess.<\/p>\n Glow Recipe Glass Skin Essential Korean Skincare Kit available on Amazon; K-Beauty<\/p>\n \u00a0GLASS SKIN DUO\u00a0<\/p>\n \u00a0Glow Recipe Glass Skin Essential Korean Skincare Kit\u00a0<\/p>\n $38.00<\/p>\n Buy Now On Amazon<\/a><\/p>\n \u00a0Glass skin is everyone’s ultimate goal, and this two-pack of products from Glow Recipe is the secret weapon to achieving it.\u00a0<\/p>\n After washing your face, pour the Watermelon Glow PHA + BHA Pore-Tight Toner into your palms before pressing it into your skin. After it’s fully absorbed into your face and neck, apply a pump or two of the Watermelon Glow Niacinamide Dew Drops to achieve the ultimate, long-lasting glow.<\/p>\n K-pop’s influence goes far beyond the music charts, with Korean beauty becoming one of the genre’s biggest global exports. From viral skincare to idol-loved makeup, K-pop stars are helping introduce fans to K-beauty brands and products around the world. With “Swim” topping the Billboard Hot 100<\/a> and ARIRANG debuting at No. 1 on the Billboard 200, BTS’ return is just the latest example of the genre’s massive global reach.<\/p>\n Sign up for Billboard’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n![\"Laneige](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/45bc5fb091796cd190b004fbcc991c41.jpg\"\/)
<\/p>\n![\"Mediheal](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/fa7ef91398984d4a7841b1e034b69bb6.jpg\"\/)
<\/p>\n![\"ETUDE](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/4c2f85e2fba84fb9058b4f9fb7efc704.png\"\/)
<\/p>\n![\"Mixsoon](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/1485bb9e5417bec7ab7938b9e1548767.jpg\"\/)
<\/p>\n![\"TIRTIR](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/cbf21ce890ce1e8ed99cee2051a40fa1.jpg\"\/)
<\/p>\n![\"Round](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/66fef9adcf18decfb5fa723efee64735.png\"\/)
<\/p>\n![\"Belif](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/cd1709babdf1762e60d8d0154cb8a875.jpg\"\/)
<\/p>\n![\"Beauty](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/0d333363ad8e2c00adbfd0577739e9c1.jpg\"\/)
<\/p>\n![\"Dr.Jart+](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/677b4c22ab8d938123143d0eb4573e18.jpg\"\/)
<\/p>\n![\"COSRX](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/04b0a01dfaf9eb489faf72b87f7a4e06.jpg\"\/)
<\/p>\n![\"Peach](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/76b377d4c6af2ba79e349b1400ef8e24.jpg\"\/)
<\/p>\n![\"Glow](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/billboard_ecomm_884\/6921b31c7cf5935984969090e6335869.jpg\"\/)
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