{"id":125880,"date":"2026-08-20T04:58:22","date_gmt":"2026-08-20T04:58:22","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/125880\/"},"modified":"2026-08-20T04:58:22","modified_gmt":"2026-08-20T04:58:22","slug":"coupang-unit-launches-premium-private-label-brand-hannundamda","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/125880\/","title":{"rendered":"Coupang unit launches premium private-label brand &#8216;Hannundamda&#8217;"},"content":{"rendered":"<p>       <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/news-p.v1.20260814.d0b8883d908a4009bab0d4ab8a723b3c_P1.jpg\" alt=\"The brand identity image for &quot;Hannundamda,&quot; the premium private-label brand of CPLB [Coupang Inc]\"\/>     The brand identity image for &#8220;Hannundamda,&#8221; the premium private-label brand of CPLB [Coupang Inc]  <\/p>\n<p>CPLB, the private-label subsidiary of Coupang Inc, announced Friday the launch of a new premium own-brand line called &#8220;Hannundamda.&#8221;<\/p>\n<p>The brand curates everyday household essentials with a strong price-to-quality ratio.<\/p>\n<p>The debut product is &#8220;Sunyeon,&#8221; a premium tissue paper engineered to be thicker and more cushioned than standard tissue. The sheets measure 102 millimeters wide with a basis weight of 15.5 grams \u2014 broader and heavier than conventional tissue, which typically runs 95 millimeters wide at 13 to 14 grams \u2014 delivering a denser feel and greater absorbency.<\/p>\n<p>CPLB plans to expand the Hannundamda lineup into kitchen supplies, daily necessities and food products. In the household category, the company is developing a kitchen paper towel made with specially processed, high-basis-weight material for enhanced absorbency, and a premium baby wipe made from 100 percent rayon fabric that has passed dermatological low-irritation testing. A highly concentrated premium laundry detergent featuring a multi-enzyme active system for stronger cleaning power is also in the pipeline.<\/p>\n<p>&#8220;We will continue to carefully select and introduce premium-grade daily essentials that elevate the quality of everyday life,&#8221; a CPLB official said.<\/p>\n<p>siuu@heraldcorp.com<\/p>\n<p>This content was produced with the assistance of AI translation services.<\/p>\n","protected":false},"excerpt":{"rendered":"The brand identity image for &#8220;Hannundamda,&#8221; the premium private-label brand of CPLB [Coupang Inc] CPLB, the private-label subsidiary&hellip;\n","protected":false},"author":2,"featured_media":125881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[426],"class_list":["post-125880","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coupang","tag-coupang"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/125880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=125880"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/125880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/125881"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=125880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=125880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=125880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}