{"id":126818,"date":"2026-08-20T18:42:09","date_gmt":"2026-08-20T18:42:09","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/126818\/"},"modified":"2026-08-20T18:42:09","modified_gmt":"2026-08-20T18:42:09","slug":"bonchon-ceo-suzie-tsai-on-korean-fried-chicken-franchise-growth","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/126818\/","title":{"rendered":"Bonchon CEO Suzie Tsai on Korean Fried Chicken Franchise Growth"},"content":{"rendered":"

Bonchon Korean Fried Chicken<\/a>, the 500-unit crispy fried chicken franchise, is building on its Korean roots as it grows across North America. The brand now has more than 150 U.S. locations, giving it a strong foundation as interest in Korean flavors continues to rise.\u00a0 With more than 500 restaurants globally and over 150 locations across the United States, Bonchon continues to demonstrate that authentic Korean cuisine has broad consumer appeal while providing franchisees with a proven platform for long-term growth.<\/p>\n

\u201cWe\u2019re so lucky to be in this era of Korean culture becoming so mainstream,\u201d CEO\u00a0Suzie Tsai\u00a0<\/a>told\u00a0FSR Magazine<\/a>. \u201cSocial media has brought us to the forefront of the global marketplace, and people\u2019s palates are ready to embrace authentic Korean flavors.\u201d\u00a0 Growing consumer demand is only part of the story. Bonchon is pairing this momentum with disciplined franchise expansion, enhanced market analytics, strategic site selection, and operational support designed to help franchisees build successful restaurants for the long term.<\/p>\n

K-Pop is increasingly popular. Korean skincare is in high demand. People are seeking out Korean food on a more regular basis. All of this points to Korean culture as a key business driver, and\u00a0Bonchon\u2019s<\/a> position as \u201ca steward of authentic, craveable Korean flavor\u201d only strengthens its market position among franchise owners and guests alike.\u00a0 “Today’s franchise investors are looking for brands with proven consumer demand, disciplined growth strategies, and strong unit economics,” said Chief Development Officer Blas Escarcega. “Bonchon delivers all three while remaining true to the authentic Korean flavors that built the brand.”\u00a0\u00a0<\/p>\n

As she stays true to the Korean authenticity people love Bonchon for, Tsai recognizes the value of the culture beyond just the food and flavors.<\/p>\n

\u201cEarly in my life, I realized restaurants are about creating moments and experiences and building relationships,\u201d she said. \u201cThis connection continues to captivate me.\u201d\u00a0 Supporting that vision is Bonchon’s new restaurant prototype, designed for approximately 1,800 to 2,000 square feet. The updated format provides franchisees with greater flexibility in today’s real estate market while maintaining the authentic dining experience and full menu guests expect<\/p>\n

Prioritizing both the food and the overall dining experience at Bonchon, from the restaurant environment to the service guests receive, is how Tsai is laying the foundation for both quick and healthy growth in Bonchon\u2019s future.<\/p>\n

\u201cI don\u2019t believe that today\u2019s fast casual is about food being made faster,\u201d she said. \u201cIt\u2019s the convenience you build into the overall experience that matters. Thinking about it this way is what allows us to keep what really defines Bonchon \u2014 when it comes to our food \u2014 as authentic as possible within our different restaurant prototypes.\u201d\u00a0 The smaller prototype also enhances operational efficiency, supports off-premise dining, and provides developers with access to a broader range of real estate opportunities without compromising Bonchon’s signature made-to-order quality.<\/p>\n

Read the full article\u00a0here<\/a>.<\/p>\n

To find out more information on costs to buy this franchise, please visit\u00a0https:\/\/1851franchise.com\/bonchon\/info<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Bonchon Korean Fried Chicken, the 500-unit crispy fried chicken franchise, is building on its Korean roots as it…\n","protected":false},"author":2,"featured_media":126819,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[65167,171,62050,65166],"class_list":["post-126818","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","tag-bonchon-fast-casual-expansion","tag-korean","tag-korean-fried-chicken-franchise","tag-suzie-tsai-bonchon-ceo"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/126818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=126818"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/126818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/126819"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=126818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=126818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=126818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}