{"id":128485,"date":"2026-08-22T04:30:09","date_gmt":"2026-08-22T04:30:09","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/128485\/"},"modified":"2026-08-22T04:30:09","modified_gmt":"2026-08-22T04:30:09","slug":"samsung-to-reclaim-top-position-in-smartphone-market-this-year-counterpoint-research","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/128485\/","title":{"rendered":"Samsung to reclaim top position in smartphone market this year: Counterpoint Research"},"content":{"rendered":"<p>Samsung Electronics will regain the top position in the smartphone market this year, in a sign of its greater resilience to higher memory-chip prices, <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#Industry#href\" href=\"https:\/\/m.economictimes.com\/topic\/counterpoint-research\" target=\"_blank\" rel=\"nofollow noopener\">Counterpoint Research<\/a> predicted. The <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#Industry#href\" href=\"https:\/\/m.economictimes.com\/topic\/memory-supply-crunch\" target=\"_blank\" rel=\"nofollow noopener\">memory supply crunch<\/a> has gotten worse over the course of this year and Counterpoint now expects a 14.3% decline in global phone unit shipments for 2026, with Chinese manufacturers taking the brunt of it.<\/p>\n<p>Samsung, with its highly integrated supply chain and mature distribution network, is an exception with an expected 0.8% growth, putting it just ahead of Apple. The broader market is set to decline again in 2027 before recovering the year after, Counterpoint said.<br \/>ALSO READ |<a data-ga-onclick=\"Inarticle articleshow link click#Industry#href\" href=\"https:\/\/economictimes.indiatimes.com\/news\/international\/business\/samsung-electronics-expects-shareholder-returns-up-to-80-billion-this-year\/articleshow\/133399306.cms?from=mdr\" rel=\"nofollow noopener\" target=\"_blank\"> Samsung Electronics expects shareholder returns up to $80 billion this year<\/a><\/p>\n<p>Apple, like Samsung, is expected to be resilient to the pricing pressures brought on by more expensive components, but the researchers take a more cautious outlook with the iPhone maker.<\/p>\n<p>Outside of Samsung, only China&#8217;s Huawei Technologies, which has built up its own hardware supply because of US sanctions, is expected to sustain significant growth.<\/p>\n<p><img decoding=\"async\" alt=\"ET logo\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/1787373009_970_118783427.cms.png\" width=\"90%\"\/>Live Events<br \/>&#8220;Samsung&#8217;s return to the top position comes down to its internal component capabilities, broad portfolio and established operator and retail relationships,&#8221; said Yang Wang, Counterpoint&#8217;s principal analyst.<br \/>&#8220;Leading Chinese smartphone manufacturers are expected to experience substantially greater shipment pressure. Accelerating industry consolidation continues to be Counterpoint&#8217;s baseline scenario through the down cycle.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Samsung Electronics will regain the top position in the smartphone market this year, in a sign of its&hellip;\n","protected":false},"author":2,"featured_media":128486,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[65682,11446,6947,127,65680,276,43388,65679,65681],"class_list":["post-128485","post","type-post","status-publish","format-standard","has-post-thumbnail","category-samsung-electronics","tag-apple-smartphone-sales","tag-counterpoint-research","tag-memory-supply-crunch","tag-samsung","tag-samsung-business","tag-samsung-electronics","tag-samsung-india","tag-samsung-smartphone-market","tag-smartphone-market-share-2026"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/128485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=128485"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/128485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/128486"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=128485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=128485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=128485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}