{"id":128603,"date":"2026-08-22T09:08:11","date_gmt":"2026-08-22T09:08:11","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/128603\/"},"modified":"2026-08-22T09:08:11","modified_gmt":"2026-08-22T09:08:11","slug":"samsung-set-to-reclaim-smartphone-market-leader-position-in-2023-etretail","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/128603\/","title":{"rendered":"Samsung Set to Reclaim Smartphone Market Leader Position in 2023, ETRetail"},"content":{"rendered":"<p>                                        <img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/133416617.cms.png\" captionrendered=\"1\" alt=\"\"\/>Samsung Electronics will regain the top position in the smartphone market this year, in a sign of its greater resilience to higher memory-chip prices, <a id=\"29696264\" type=\"Denny\" weightage=\"20\" keywordseo=\"Counterpoint-Research\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/retail.economictimes.indiatimes.com\/tag\/counterpoint+research\" rel=\"nofollow noopener\" target=\"_blank\">Counterpoint Research<\/a> predicted. The <a id=\"38551620\" type=\"Denny\" weightage=\"20\" keywordseo=\"memory-supply-crunch\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/retail.economictimes.indiatimes.com\/tag\/memory+supply+crunch\" rel=\"nofollow noopener\" target=\"_blank\">memory supply crunch<\/a> has gotten worse over the course of this year and Counterpoint now expects a 14.3% decline in global phone unit shipments for 2026, with Chinese manufacturers taking the brunt of it.<\/p>\n<p>Samsung, with its highly integrated supply chain and mature distribution network, is an exception with an expected 0.8% growth, putting it just ahead of Apple. The broader market is set to decline again in 2027 before recovering the year after, Counterpoint said.<\/p>\n<p>Apple, like Samsung, is expected to be resilient to the pricing pressures brought on by more expensive components, but the researchers take a more cautious outlook with the iPhone maker.<\/p>\n<p>Outside of Samsung, only China&#8217;s Huawei Technologies, which has built up its own hardware supply because of US sanctions, is expected to sustain significant growth.<\/p>\n<p>&#8220;Samsung&#8217;s return to the top position comes down to its internal component capabilities, broad portfolio and established operator and retail relationships,&#8221; said Yang Wang, Counterpoint&#8217;s principal analyst.<\/p>\n<p>&#8220;Leading Chinese smartphone manufacturers are expected to experience substantially greater shipment pressure. Accelerating industry consolidation continues to be Counterpoint&#8217;s baseline scenario through the down cycle.&#8221;\n                                                                    <\/p>\n<p>                                    Published On Aug 22, 2026 at 08:52 AM IST<\/p>\n<p>\n                Join the community of 2M+ industry professionals.<br \/>\n                Subscribe to Newsletter to get latest insights &amp; analysis in your inbox.\n            <\/p>\n<p>                    All about ETRetail industry right on your smartphone! <\/p>\n<p>                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/08\/retail_barcode.png\" alt=\"\"\/>                        <\/p>\n","protected":false},"excerpt":{"rendered":"Samsung Electronics will regain the top position in the smartphone market this year, in a sign of its&hellip;\n","protected":false},"author":2,"featured_media":128604,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[65682,11446,6947,127,65680,276,43388,65679,65681],"class_list":["post-128603","post","type-post","status-publish","format-standard","has-post-thumbnail","category-samsung-electronics","tag-apple-smartphone-sales","tag-counterpoint-research","tag-memory-supply-crunch","tag-samsung","tag-samsung-business","tag-samsung-electronics","tag-samsung-india","tag-samsung-smartphone-market","tag-smartphone-market-share-2026"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/128603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=128603"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/128603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/128604"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=128603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=128603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=128603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}