{"id":12915,"date":"2026-05-11T19:50:41","date_gmt":"2026-05-11T19:50:41","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/12915\/"},"modified":"2026-05-11T19:50:41","modified_gmt":"2026-05-11T19:50:41","slug":"korean-wellness-brand-cloud-cafe-enters-target-in-latest-retail-expansion","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/12915\/","title":{"rendered":"Korean wellness brand Cl\u00f6ud Caf\u00e9 enters Target in latest retail expansion"},"content":{"rendered":"

Cl\u00f6ud Caf\u00e9 is making its way into Target right after its Ulta Beauty launch in March<\/a>. The K-beauty brand is paving the way for a new facet of the space \u2014 Korean wellness and ingestible beauty. <\/p>\n

As a tea and coffee brand, Cl\u00f6ud Caf\u00e9 makes it seamless to incorporate wellness into consumers\u2019 daily routine \u2014 offering an accessible way to integrate supplements into something that\u2019s already consumed regularly.<\/p>\n

With supplements, consumables, and F&B products rising as part of beauty and wellness routines, Cl\u00f6ud Caf\u00e9 says it elevates the experience by harnessing the full scope of K-Beauty principles to bring consumers a true inner and outer glow.\u00a0<\/p>\n

\"arrow\"<\/a><\/p>\n

Less than two years since the brand\u2019s initial launch, this latest retail expansion puts Cl\u00f6ud Caf\u00e9 on the national beauty and wellness map, bolstering its existing presence across Ulta Beauty, Amazon, and select Asian marketplaces in addition to its own direct online sales channels.\u00a0<\/p>\n

K-beauty for a US consumer base<\/p>\n

Speaking to Personal Care Insights, Olive Kim, founder of Cl\u00f6ud Caf\u00e9, tells us how this retail expansion helps position the brand within the growing K-Beauty space.<\/p>\n

\u201cIt\u2019s been really energizing and rewarding to see the K-Wellness<\/a> space start to take off and reach more of the US consumer base. When we first launched Cl\u00f6ud Caf\u00e9, this conversation was only just beginning \u2014 we\u2019re proud that we were one of the first to bring this concept to the US and introduce fun and tastiness to the category.\u201d<\/p>\n

\"CloudEach beverage from Cl\u00f6ud Caf\u00e9 is crafted in Korea with specialty-grade ingredients, including marine collagen, hyaluronic acid, and multivitamin blends.\u201cIn the Western market, there\u2019s always been this \u2018forgotten\u2019 half to skin care and beauty \u2014 a lot of people still don\u2019t realize that it\u2019s not just about what you apply topically, but also what you put into your body. On the other hand, the supplement category in the US is traditionally bland and lacking in flavor,\u201d she says.\u00a0<\/p>\n

Collagen-based consumables<\/a> are common in Korea, so Kim says she saw an opportunity to introduce this internal ritual to the West with her own twist \u2014 \u201csomething enjoyable and delicious that consumers can integrate into their daily routines,\u201d she tells us.\u00a0<\/p>\n

Raising awareness & accessibility\u00a0<\/p>\n

The goal with Cl\u00f6ud Caf\u00e9\u2019s retail partnerships is to continue expanding awareness and accessibility so that as many customers as possible can incorporate K-Wellness into their lives, shares Kim.\u00a0<\/p>\n

\u201cMany people still believe that skin care and beauty are meant to be topical. Collagen, especially \u2014 which is the key ingredient in our beverages \u2014 is actually best received through consumption,\u201d she says.\u00a0<\/p>\n

That\u2019s why Cl\u00f6ud Caf\u00e9 decided to marry the worlds of beauty and pantry. \u201cWe opted for marine collagen specifically as our hero ingredient because we found that it\u2019s absorbed up to 1.5 times more effectively and has a higher bioavailability than bovine or porcine collagen.\u201d<\/p>\n

According to Kim, Cl\u00f6ud Caf\u00e9\u2019s target audience is \u201cone that cares about their beauty and wellness rituals, yet one that\u2019s also often on-the-go or caught up in the hustle of daily life.\u201d<\/p>\n

Beauty, wellness & pantry come together\u00a0<\/p>\n

Commenting on what the personal care industry can now expect next as the brand continues its expansion, Kim reminds us that Cl\u00f6ud Caf\u00e9 sits at the interesting intersection of beauty, wellness, and pantry.\u00a0<\/p>\n

\u201cWe\u2019ve always believed this to be the future of beauty, and have worked hard to educate and introduce this concept to consumers, retailers, and beyond. As an early mover in this space, it\u2019s been rewarding to see beauty consumables finally start to expand from Korean and East Asian culture into the global conversation,\u201d she continues.\u00a0<\/p>\n

\u201cWe anticipate that this movement will only continue to grow, and we\u2019ll be right there alongside it \u2014 working to bring our tasty, effective consumables to the greater US population.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Cl\u00f6ud Caf\u00e9 is making its way into Target right after its Ulta Beauty launch in March. The K-beauty…\n","protected":false},"author":2,"featured_media":12916,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9644,9647,9645,9646,6293,171,9648],"class_list":["post-12915","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","tag-cloud-cafe","tag-coffee","tag-collagen","tag-consumables","tag-k-beauty","tag-korean","tag-rtds"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/12915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=12915"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/12915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/12916"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=12915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=12915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=12915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}