SEOUL, Korea \u2013 Aug.\u00a025, 2026\u00a0\u2013\u00a0Samsung Electronics Co., Ltd. today announced that it\u00a0will\u00a0be\u00a0displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026,\u00a0which is\u00a0one of the world\u2019s largest gaming events taking place in Cologne, Germany, from\u00a0Aug.\u00a026\u201330.<\/p>\n
Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices \u2014 which includes gaming monitors, mobile devices, SSDs, and headsets \u2014 under its theme of \u201c#PlaySamsung.\u201d\u00a0The space will\u00a0offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.<\/p>\n
\u201cIn this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalized gaming experiences,\u201d said Stephanie Choi, Executive Vice\u00a0President\u00a0and Head of\u00a0the\u00a0Global Brand Center at Samsung Electronics. \u201cThrough our integrated ecosystem we\u2019re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.\u201d<\/p>\n
Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.<\/p>\n
Full Gaming Lineup Spanning\u00a0Monitors, Televisions, Mobile Devices, SSDs, and Headsets\u00a0<\/p>\n
The space will consist of\u00a0four dedicated exhibition zones: Odyssey Zone, Galaxy Zone, Gaming Hub Zone,\u00a0and T1 Zone. Each\u00a0will be\u00a0tailored to\u00a0different products\u00a0and gaming environments, allowing visitors to\u00a0explore\u00a0a variety of gaming scenarios firsthand.<\/p>\n
The Odyssey Zone\u00a0will\u00a0bring together a comprehensive lineup of gaming devices centered around Samsung\u2019s gaming monitors, as well as\u00a0high-performance SSDs and headsets designed to deliver high-quality gaming experiences.\u00a0Featured products include:<\/p>\n
Visitors can experience Samsung\u2019s latest Odyssey gaming monitors by playing popular titles including Activision\u2019s Call of Duty\u00ae: Modern Warfare\u00ae 4, Pearl Abyss\u2019 Crimson Desert and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING to provide vivid graphics that capture the developers\u2019 original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well.<\/p>\n
Additionally, the Odyssey Zone will highlight the high-performance 9100\u00a0Pro\u00a0SSD\u00a0\u2014\u00a0designed to enhance gaming performance\u00a0\u2014\u00a0and\u00a0the JBL Quantum 950 headset, which delivers audio performance\u00a0suited for tournament-level competition. Together, these products\u00a0will\u00a0allow visitors to experience the\u00a0synergy\u00a0across Samsung\u2019s gaming devices for a more vivid and immersive gaming experience.<\/p>\n
At the Galaxy Zone,\u00a0visitors\u00a0will be able to\u00a0explore Samsung\u2019s mobile gaming ecosystem,\u00a0designed to\u00a0enable fast and seamless gaming anytime, anywhere. Featured products include:\u00a0<\/p>\n
Galaxy Z Fold8\u00a0Ultra<\/a>\u00a0and\u00a0Galaxy S26 Ultra<\/a>, powered by a customized mobile processor\u00a0\u2014 Snapdragon\u00ae\u00a08 Elite Gen 5 Mobile Platform for Galaxy\u00a0\u2014 to deliver powerful gaming performance.\u00a0<\/p>\n Additionally, Samsung has introduced Neural Frame Fusion to Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered technology that generates pixels and frames in real time, Neural Frame Fusion improves power efficiency in graphics processing, helping\u00a0maintain\u00a0high gaming performance for longer and enabling a smoother and more stable gaming experience on Galaxy devices.<\/p>\n Visitors\u00a0will be able to\u00a0try\u00a0the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.<\/p>\n Meanwhile, at\u00a0the Gaming Hub Zone, visitors\u00a0will be able to\u00a0experience Samsung Gaming Hub, which enables\u00a0direct\u00a0access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV\u00a0(S95H\u00a0model), Galaxy S26 Ultra, and JBL Quantum 650.<\/p>\n Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors\u00a0will be able to\u00a0try the equipment used by world-renowned\u00a0League of Legends\u00a0player\u00a0\u201cFaker,\u201d Sang-hyeok\u00a0Lee. Bringing the Energy of Korean PC Caf\u00e9 Culture to Gamescom\u00a0Through\u00a0a Variety of Events\u00a0<\/p>\n Samsung is\u00a0also\u00a0bringing the atmosphere of a Korean PC caf\u00e9 to Gamescom\u00a02026, creating a unique experience space for global visitors interested in K-culture.\u00a0<\/p>\n Beyond\u00a0showcasing\u00a0its latest technology,\u00a0the company\u00a0will host a variety of on-site programs and participatory events including\u00a0influencer gaming matches and\u00a0product-reveal events.\u00a0Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards,\u00a0such as popular Korean snacks.<\/p>\n Samsung is also preparing a Spatial Signage event, which\u00a0will\u00a0utilize\u00a0glasses-free\u00a03D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage\u00a0will\u00a0create the impression of meeting that player in real time.<\/p>\n On Aug. 27\u201328, the\u00a0World Finals of the\u00a0#PlayGalaxy\u00a0Cup<\/a>\u00a0in PUBG Mobile\u00a0will take place on a stage within the booth\u00a0as 10 elite teams who advanced through global preliminary rounds compete to\u00a0determine\u00a0the champion. The stage will host a variety of programs,\u00a0including a special match between popular gaming influencers, an interactive racing program, SSD influencer talks, and raffle events.<\/p>\n On Aug. 27, Samsung will unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.<\/p>\n Samsung.com<\/a> websites across 22 key corporate entities, including South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, will also feature a Gamescom-related page with special\u00a0promotions.1\u00a0<\/p>\n About Samsung\u202fElectronics Co., Ltd.\u202f Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining worlds of TVs, digital signage, smartphones, wearables, tablets, home\u00a0appliances\u00a0and network systems, as well as memory, system\u00a0LSI\u00a0and foundry. Samsung is also advancing medical imaging technologies, HVAC\u00a0solutions\u00a0and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at\u202fnews.samsung.com<\/a>.\u202f\u00a0<\/p>\n 1 Promotional periods and offers may vary by region.<\/p>\n","protected":false},"excerpt":{"rendered":"SEOUL, Korea \u2013 Aug.\u00a025, 2026\u00a0\u2013\u00a0Samsung Electronics Co., Ltd. today announced that it\u00a0will\u00a0be\u00a0displaying its comprehensive gaming ecosystem spanning PC,…\n","protected":false},"author":2,"featured_media":130896,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[66784,35649,8036,11589,22906,59307,10729,66783,127,223],"class_list":["post-130895","post","type-post","status-publish","format-standard","has-post-thumbnail","category-samsung","tag-cologne","tag-galaxy-buds4-pro","tag-galaxy-s26-ultra","tag-galaxy-z-fold8","tag-galaxy-z-fold8-ultra","tag-gamescom-2026","tag-gaming","tag-immersive-exhibition","tag-samsung","tag-samsung-group"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/130895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=130895"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/130895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/130896"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=130895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=130895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=130895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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