{"id":13097,"date":"2026-05-12T00:00:06","date_gmt":"2026-05-12T00:00:06","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/13097\/"},"modified":"2026-05-12T00:00:06","modified_gmt":"2026-05-12T00:00:06","slug":"seoul-opens-7th-seoul-my-soul-shop-at-gangnam-station","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/13097\/","title":{"rendered":"Seoul opens 7th \u2018Seoul My Soul Shop\u2019 at Gangnam Station"},"content":{"rendered":"<p>\t\t<img decoding=\"async\" class=\"mb2-plus4\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/05\/seoul-my-soul-gangnam.jpg\" alt=\"Seoul My Soul Shop interior\"\/><\/p>\n<p class=\"default-font lh-default ma0 mh3 mt0 pb3\">\n\t\t\t\tSeoul My Soul Shop (Photo by Seoul Metropolitan Government\/courtesy of haps Magazine Korea)<br \/>\n\t\t\t\t<\/p>\n<p class=\"storyline-p f4 \">Seoul has opened a new \u201cSeoul My Soul Shop\u201d at Gangnam Station, expanding its official city-brand retail network to seven locations.&#13;<\/p>\n<p class=\"storyline-p f4 \">Located in the underground shopping area near Exit 2, the new store offers a range of Seoul-themed merchandise designed to highlight the city\u2019s identity and appeal to both residents and international visitors. Existing locations include outlets at Seoul Gallery, Sejong Center, Seoul Tourism Plaza, Myeongdong Tourist Information Center, Yeouido Pier and DDP.&#13;<\/p>\n<p class=\"storyline-p f4 \">Gangnam Station was selected for its high foot traffic and strong mix of younger consumers and tourists, positioning the shop as a key hub for promoting the \u201cSeoul My Soul\u201d brand and encouraging tourism-related spending.&#13;<\/p>\n<p class=\"storyline-p f4 \">Since opening on April 30, the store has drawn steady interest from office workers, younger shoppers and overseas visitors. To mark the launch, promotional events are running through May 31, with customers receiving a branded clip pen with any purchase and a picnic mat for purchases over 30,000 won, while supplies last.&#13;<\/p>\n<p class=\"storyline-p f4 \">The shop operates daily from 1 p.m. to 10 p.m., except on Lunar New Year and Chuseok holidays.Seoul has opened a new \u201cSeoul My Soul Shop\u201d at Gangnam Station, expanding its official city-brand retail network to seven locations.&#13;<\/p>\n<p class=\"storyline-p f4 \">Located in the underground shopping area near Exit 2, the new store offers a range of Seoul-themed merchandise designed to highlight the city\u2019s identity and appeal to both residents and international visitors. Existing locations include outlets at Seoul Gallery, Sejong Center, Seoul Tourism Plaza, Myeongdong Tourist Information Center, Yeouido Pier and DDP.&#13;<\/p>\n<p class=\"storyline-p f4 \">Gangnam Station was selected for its high foot traffic and strong mix of younger consumers and tourists, positioning the shop as a key hub for promoting the \u201cSeoul My Soul\u201d brand and encouraging tourism-related spending.&#13;<\/p>\n<p class=\"storyline-p f4 \">Since opening on April 30, the store has drawn steady interest from office workers, younger shoppers and overseas visitors. To mark the launch, promotional events are running through May 31, with customers receiving a branded clip pen with any purchase and a picnic mat for purchases over 30,000 won, while supplies last.&#13;<\/p>\n<p class=\"storyline-p f4 \">The shop operates daily from 1 p.m. to 10 p.m., except on Lunar New Year and Chuseok holidays.<\/p>\n","protected":false},"excerpt":{"rendered":"Seoul My Soul Shop (Photo by Seoul Metropolitan Government\/courtesy of haps Magazine Korea) Seoul has opened a new&hellip;\n","protected":false},"author":2,"featured_media":13098,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[9000,9800,9805,9803,112,9802,9799,9801,9804,9807,9808,9806],"class_list":["post-13097","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seoul","tag-ddp","tag-gangnam-station","tag-myeongdong-tourist-information-center","tag-sejong-center","tag-seoul","tag-seoul-gallery","tag-seoul-my-soul-shop","tag-seoul-themed-merchandise","tag-seoul-tourism-plaza","tag-shopping-in-korea","tag-shopping-in-seoul","tag-yeouido-pier"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/13097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=13097"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/13097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/13098"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=13097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=13097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=13097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}