{"id":132943,"date":"2026-08-26T14:53:08","date_gmt":"2026-08-26T14:53:08","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/132943\/"},"modified":"2026-08-26T14:53:08","modified_gmt":"2026-08-26T14:53:08","slug":"samsung-ordered-to-pay-swatch-11-6-million-over-copied-smartwatch-apps","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/132943\/","title":{"rendered":"Samsung ordered to pay Swatch $11. 6 million over copied smartwatch apps"},"content":{"rendered":"

\n By
\n
Bloomberg\n <\/p>\n

\n Published
\n <\/p>\n

August 26, 2026<\/p>\n

\n Samsung<\/a> Electronics Co. was ordered to pay Swatch<\/a> Group AG $11.6 million after a London judge found that it hosted copied displays for luxury brands on its smartwatch unlawfully.<\/p>\n

\"Swatch\"Swatch <\/p>\n

The High Court\u2019s trademark ruling, published Wednesday, came after the Swiss watchmaker sought about $170 million from the Korean technology giant for displaying the Swatch brands that included Breguet<\/a>, Longines<\/a>, and Omega<\/a>. Samsung argued at trial that the damages weren\u2019t worth more than $301 million.\u00a0<\/p>\n

\u201cUse of the Swatch Group<\/a> brands on Samsung\u2019s supermarket shelves, downloadable for nothing or for little money, is to my mind very damaging,\u201d Judge Marcus Smith said in the ruling. \u201cThe low price is demeaning of the brands the Swatch Group seek to promulgate.\u201d<\/p>\n

A previous judgment found Samsung had infringed the Swiss watchmaker\u2019s trademarks by allowing designs that replicated the appearance of Swatch Group watches for digital watch displays on its app store between 2015 and 2019.\u00a0<\/p>\n

Swatch Group carefully curated and promoted its brands over decades, which formed a critical part of their business, the judge said. \u201cIt is quite clear that Samsung does not value the marks as such, and considers that they make no real marginal difference to its offering to consumers,\u201d Smith said.\u00a0<\/p>\n

Samsung and Swatch spokespeople didn\u2019t immediately respond to requests for comments.\n <\/p>\n","protected":false},"excerpt":{"rendered":"By Bloomberg Published August 26, 2026 Samsung Electronics Co. was ordered to pay Swatch Group AG $11.6 million…\n","protected":false},"author":2,"featured_media":132944,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[200,36921,2257,67769,4314,27461,24189,63403,127,276,36320,36395],"class_list":["post-132943","post","type-post","status-publish","format-standard","has-post-thumbnail","category-samsung-electronics","tag-beauty","tag-breguet","tag-fashion","tag-longines","tag-luxury","tag-network","tag-omega","tag-professionals","tag-samsung","tag-samsung-electronics","tag-swatch","tag-swatch-group"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/132943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=132943"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/132943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/132944"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=132943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=132943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=132943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}