{"id":132987,"date":"2026-08-26T15:40:14","date_gmt":"2026-08-26T15:40:14","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/132987\/"},"modified":"2026-08-26T15:40:14","modified_gmt":"2026-08-26T15:40:14","slug":"on-the-24th-a-tonglou-painful-room-featuring-k-pop-idol-nct-127-hosted-by-qq-music-for-local","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/132987\/","title":{"rendered":"On the 24th, a “Tonglou” (Painful Room) featuring K-pop idol NCT 127, hosted by QQ Music for local .."},"content":{"rendered":"

\"\uc0ac\uc9c4\uc124\uba85\"\/ \uc0ac\uc9c4 \ud655\ub300 <\/p>\n

On the 24th, a “Tonglou” (Painful Room) featuring K-pop idol NCT 127, hosted by QQ Music for local fans, was held at the Jingjibai Plaza Shopping Mall in Shenzhen, China. [Xiaohongshu] On the 24th, the lobby of the Jingji Baina Plaza shopping mall in Shenzhen, China, was covered with photos of the K-pop idol group NCT 127. A pop-up store was set up to promote their recently released 7th studio album.<\/p>\n

There was a constant stream of fans visiting the site to share photos on social media. Among local Chinese fans, the event of decorating an entire building by covering it with a specific idol’s intellectual property (IP) is called “Tonglou. ” It originated from the Japanese “Itasha” culture (vehicles wrapped with anime characters).<\/p>\n

Tonglou events are mainly held at large shopping malls in major cities. Last month, a Tonglou event for the K-pop girl group (G)I-DLE’s 9th mini-album was also held in Shanghai. Around the same time, Tomorrow X Together (TXT)’s Yeonjun’s second mini-album was released in Shenzhen, and last June, aespa and ITZY held their “Tonglou” (Painful House) events in Beijing.<\/p>\n

\"\uc0ac\uc9c4\uc124\uba85\"\/ \uc0ac\uc9c4 \ud655\ub300 <\/p>\n

Last June, K-pop idol group aespa held their “Tonglou” at a shopping mall in Chaoyang District, Beijing. Last June, K-pop idol group aespa held their “Tonglou” at a shopping mall in Chaoyang District, Beijing. [Beijing = Correspondent Song Kwang-seop] The company actively utilizing K-pop idol “Tonglou” events is none other than Tencent Music Entertainment (TME)’s music streaming platform, “QQ Music.<\/p>\n

” QQ Music is actively promoting K-pop idols in China by leveraging Tencent’s platform influence and large shopping mall network. This appears to be influenced by the recent improvement in South Korea-China relations. Until last year, due to strict restrictions on Korean culture, K-pop idol concerts were often postponed, and even fan signing events were frequently held in secret.<\/p>\n

Mr. Wang, an office worker in his 40s, said, “My daughter listens to Korean songs on QQ Music every day and enjoys watching Korean content on the OTT (online video service) operated by Tencent.<\/p>\n

” Tencent is aggressively securing various IPs, including K-games and K-pop music, solidifying its position as a global content company beyond China. Last year, it acquired a stake in SM Entertainment, a leading player in the K-pop industry, becoming the second-largest shareholder.<\/p>\n

Prior to this, it acquired Riot Games, the developer of ‘League of Legends (LoL)’, and Supercell, the owner of ‘Clash of Clans’ and ‘Brawl Stars’. 4 billion users.<\/p>\n

\"\uc0ac\uc9c4\uc124\uba85\"\/ \uc0ac\uc9c4 \ud655\ub300 <\/p>\n

The strategy is to secure popular IPs in various fields and then grow the ecosystem using its own platforms, including messengers, music, movies, and games. Thanks to the rapid growth in the content sector, Tencent’s revenue has already surpassed that of Disney, a global content powerhouse.<\/p>\n

4 billion. \u25a0 Glossary \u25b6\u25b6 IP (Intellectual Property Rights): Property rights granted to intangible assets such as knowledge, information, technology, and content created through human creative activities or experiences.<\/p>\n

[Shenzhen = Correspondent Song Gwang-seop]<\/p>\n","protected":false},"excerpt":{"rendered":"\uc0ac\uc9c4 \ud655\ub300 On the 24th, a “Tonglou” (Painful Room) featuring K-pop idol NCT 127, hosted by QQ Music…\n","protected":false},"author":2,"featured_media":132988,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4377,14173,67789,6153,14855,67788,195,11360,59957,67791,33451,67790,67787,2002,5830],"class_list":["post-132987","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","tag-a","tag-animation","tag-china-tencent","tag-intellectual-property","tag-itzy","tag-jingjibai","tag-k-pop","tag-korea-china-relations","tag-made","tag-photo-card-report-on-ip-giant-chinas-tencent-monetization-of-tangible-and-intangible-assets-via-wechat-korea-hands-over-usage-rights-and-just-watches-on-the-24th","tag-pop-up-store","tag-promotional-event-at-shopping-mall","tag-qq-music","tag-social-media","tag-streaming"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/132987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=132987"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/132987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/132988"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=132987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=132987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=132987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}