{"id":136289,"date":"2026-08-29T18:19:21","date_gmt":"2026-08-29T18:19:21","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/136289\/"},"modified":"2026-08-29T18:19:21","modified_gmt":"2026-08-29T18:19:21","slug":"gamescom-2026s-k-o-r-e-a-a-look-at-the-korea-pavilion","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/136289\/","title":{"rendered":"Gamescom 2026’s ‘K O R E A’: A Look at the Korea Pavilion"},"content":{"rendered":"

\"\uac8c\uc784\uc2a4\ucef42026<\/a>\u00a9Inven<\/p>\n

Gamescom 2026 spans a massive number of halls. Numerical numbering alone goes up to 11 halls, but with multi-level layouts providing two halls in some spaces and unused halls in others, the event occupies over 10 halls in total. Among them, Halls 2, 3, and 4 (totaling six halls due to their multi-level structures) are packed entirely with B2B booths for industry professionals. While B2C booths aimed at general attendees mostly focus on fun entertainment and hands-on game demos, this B2B area is reserved for industry meetings, private demos, and interviews.<\/p>\n

Hall 3 in particular hosts booths from various country and local government delegations. Entering Gamescom 2026 leads straight into Hall 3, which begins with the France pavilion\u2014a long, straight row of baguette-shaped booths reminiscent of the Maginot Line. Watching Germans flood past those booths felt a bit surreal.<\/p>\n

In any case, tucked in one corner of Hall 3 is the Korea Pavilion. We captured photos of the brightly shining Korea Pavilion, which brought together a total of 10 Korean companies.<\/p>\n

\"\uac8c\uc784\uc2a4\ucef42026<\/a>The first thing that catches your eye is the reception desk. This is usually where you check in to set up meetings or inquire about business matters. \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>If you have a productive meeting with Korean companies, you can get a stamp, \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>And you can even receive free gifts! \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>Isn’t the fan pretty? (I wanted it even more because it was hot) \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>You can see all the participating companies in one place like this, \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>And easily find your way using the booth layout map \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>Passing through the waiting lounge where you can freely help yourself to drinks and pretzels, \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>Individual booths are set up one by one \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>While there, we interviewed the developers at AButton (they were pleased to speak in Korean) \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>A shot when no one was around during lunchtime (you have to be careful at Gamescom because theft is common!) \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>Overseas industry attendees also visited quite frequently. \u00a9Inven\"\uac8c\uc784\uc2a4\ucef42026<\/a>As we turned back, we captured the word “KOREA” on camera one last time \u00a9Inven<\/p>\n

This article was originally written in Korean and translated with the help of AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
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