![\"Samsung](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/05\/dua-lipa.webp\")
Dua Lipa l Photo: AFP<\/p>\nNews Desk<\/p>\n
Last Updated: 12 May 2026, 02:27 PM IST<\/p>\n
The company said the image was supplied by a third-party content partner that assured Samsung all necessary rights and approvals had been secured<\/p>\n
Dua Lipa l Photo: AFP<\/p>\n
Seoul: Samsung Electronics on Tuesday rejected allegations made by British pop star Dua Lipa that the company used her image on television packaging without permission, saying the photograph had been supplied through an authorised content partner.<\/p>\n
The dispute comes after Lipa\u2019s legal representatives filed a lawsuit last week in the US District Court for Central California seeking damages exceeding $15 million. The complaint accuses Samsung of infringing copyright, trademark and publicity rights laws.<\/p>\n
Responding to the allegations, Samsung denied claims that it had intentionally misused the singer\u2019s image.<\/p>\n
According to a statement issued by the company, the photograph was used in 2025 as part of promotional material connected to third-party content available on Samsung televisions through its free streaming platform, Samsung TV Plus.<\/p>\n
\u201cMs. Lipa\u2019s image was used in 2025 to reflect the content of our third-party partners that is available on Samsung TVs and was originally provided by a content partner for our free streaming service, Samsung TV Plus,\u201d the company said.<\/p>\n
Samsung further stated that the image had only been used after the content provider assured the company that all necessary permissions had been obtained, including approval related to television retail packaging.<\/p>\n
\u201cThe image was used only after receiving explicit assurance from the content partner that permission had been secured, including for the retail boxes,\u201d the statement added.<\/p>\n
Company says it is open to resolution<\/p>\n
The South Korean technology giant also said it respected the intellectual property rights of artists and remained willing to resolve the dispute through discussions with Lipa\u2019s representatives.<\/p>\n
\u201cWe have actively sought and remain open to a constructive resolution with Ms. Lipa\u2019s team,\u201d Samsung said.<\/p>\n
The company additionally stated that it held \u201cgreat respect\u201d for the singer and for artists\u2019 intellectual property protections.<\/p>\n
Lawsuit linked to festival photograph<\/p>\n
According to court filings, Lipa\u2019s legal team alleged that Samsung used a backstage photograph taken at a music festival in Austin in 2024 without obtaining authorisation from the singer.<\/p>\n
The image was allegedly featured on packaging for televisions sold in the United States last year.<\/p>\n
The lawsuit claims that after Lipa objected to the use of the photograph in July 2025, Samsung halted production of the packaging design, replaced it with an alternative version and entered mediation proceedings with the singer\u2019s legal team.<\/p>\n
However, the matter was not resolved and the lawsuit later proceeded.<\/p>\n
Multiple legal violations alleged<\/p>\n
The complaint filed by Lipa\u2019s legal representatives includes allegations of copyright infringement, violations under California\u2019s right of publicity law, trademark-related claims and a federal claim under the Lanham Act.<\/p>\n
Samsung has not accepted the allegations and says discussions with the singer\u2019s team remain ongoing.<\/p>\n
With agency inputs<\/p>\n
Published: 12 May 2026, 02:27 pm IST<\/p>\n