LG Electronics<\/a> announced a long-term collaboration focused on enhancing the guest experience, beginning with a cloud platform for guestroom entertainment and technology. Marriott plans to adopt the jointly developed platform across its participating hotel portfolio.<\/p>\n\u201cOur collaboration with LG reflects Marriott\u2019s commitment to building technology that elevates the guest experience across our portfolio,\u201d said Drew Pinto, Marriott International executive vice president and chief revenue and technology officer. \u201cBy combining LG\u2019s connected-device capabilities with Marriott\u2019s hospitality expertise and enterprise platform, we are creating a more seamless, personalized guestroom experience while helping hotel teams operate more efficiently. This work is an important step toward building a smarter technology ecosystem that evolves alongside the needs of our guests.\u201d<\/p>\n
LG was selected to expand its work with Marriott to support its hospitality tech ecosystem, starting with a guestroom entertainment and technology platform. Marriott is shaping the platform around guest experience, property operations, and enterprise integration needs, while LG is co-developing the platform, device management, and technical support behind it.<\/p>\n
\u201cA prime goal is to make the TV part of a connected guestroom experience rather than a standalone device,\u201d said John Won, LG Electronics senior vice president and head of LG\u2019s U.S. commercial display solutions B2B business. \u201cThis new guest room technology platform helps turn the displays into a more unified experience for travelers, providing entertainment, hotel content, and room functions with a seamless, easy-to-use system.\u201d <\/p>\n
The technology enables seamless authentication and management of LG smart hotel TVs and set-top boxes across participating Marriott properties, while reducing reliance on traditional on-premises video distribution infrastructure. LG\u2019s connected device capabilities are integrated with Marriott\u2019s infrastructure to enable a future smart-room experience.<\/p>\n
Additional Details<\/p>\n
The platform also provides Marriott with a centralized enterprise management environment for its in-room technology. Marriott associate teams will now have the ability to monitor device health, performance, and status across individual guestroom televisions, entire hotel properties, specific brands or groups of hotels, and even its broader property portfolio. <\/p>\n
A key feature of the technology is its in-room entertainment system, which supports linear TV, streaming, and FAST channels, including over 40 OTT applications and 250 channels. The television experience will also offer personalized advertising through LG Channels and client-side ad insertion capabilities.<\/p>\n
The guestroom technology will launch with an initial pilot across Marriott brands in 40 locations in the United States and Canada before potentially expanding more broadly in Marriott\u2019s global portfolio, at participating hotels.<\/p>\n
As the collaboration evolves, Marriott and LG intend to explore opportunities to extend connected digital experiences and centralized management capabilities into public and shared spaces throughout hotel properties.<\/p>\n","protected":false},"excerpt":{"rendered":"Photo Credit: Marriott International and LG Electronics BETHESDA, Maryland\u2014Marriott International and LG Electronics announced a long-term collaboration focused…\n","protected":false},"author":2,"featured_media":139750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[621],"tags":[3587,38956,71165,315,357,71166,65958,67031,71167,1013],"class_list":["post-139749","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lg-electronics","tag-3587","tag-cloud-platform","tag-guestroom-technology","tag-lg","tag-lg-electronics","tag-marriott","tag-marriott-international","tag-september","tag-september-2026","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/139749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=139749"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/139749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/139750"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=139749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=139749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=139749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Marriott](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Marriott-LG-696x460.jpg\" "\\"Marriott")
Photo Credit: Marriott International and LG Electronics<\/p>\n