{"id":142441,"date":"2026-09-04T00:07:13","date_gmt":"2026-09-04T00:07:13","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/142441\/"},"modified":"2026-09-04T00:07:13","modified_gmt":"2026-09-04T00:07:13","slug":"gamescom-2026-samsung-odyssey-breaks-boundaries-supporting-every-way-you-play-samsung-global-newsroom","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/142441\/","title":{"rendered":"Gamescom 2026: Samsung Odyssey Breaks Boundaries \u2014 Supporting Every Way You Play \u2013 Samsung Global Newsroom"},"content":{"rendered":"<p>Samsung Electronics returned to Gamescom 2026 in Cologne, Germany, where players, streamers, media, and industry partners gathered to experience the latest in gaming. At the Samsung booth, the company paired its latest products with games, activities, and partner experiences designed to support a variety of genres and play styles.<\/p>\n<p>Reflecting Gamescom 2026\u2019s \u201cThe Heart of Gaming\u201d theme, the booth brought these experiences together across Samsung\u2019s latest displays and gaming technologies. On August 27, Samsung introduced its 2027 Odyssey lineup at its central event, \u201c#PlaySamsung: The Next Era of Gaming Displays,\u201d alongside new developments spanning gaming displays, HDR, and game content.<\/p>\n<p>The audience\u2019s excitement for the new Odyssey gaming monitors\u2019 advanced display technology demonstrated the gaming community\u2019s appetite for innovation tailored to every playstyle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main1.jpg\" alt=\"Visitors gather at Samsung booth at Gamescom 2026 in Cologne, Germany.\" class=\"wp-image-177061\"\/>\u25b2 Visitors gather at Samsung booth at Gamescom 2026 in Cologne, Germany.<\/p>\n<p>A New Generation of Odyssey Takes the Stage<\/p>\n<p>At the heart of the booth was Samsung\u2019s newest Odyssey lineup, with the Odyssey OLED G9 and Odyssey OLED G7 making their debut on stage during \u201c#PlaySamsung: The Next Era of Gaming Displays.\u201d The Odyssey OLED G8 and Odyssey G6 were also showcased through digital demonstrations, highlighting the range of screen formats and performance options coming to Samsung\u2019s 2027 lineup.<\/p>\n<p>Popular Twitch streamer Esfand (EsfandTV) joined the stage session to discuss how screen format can change the way players experience and follow action in a game.<\/p>\n<p>\u201cThe clarity and contrast of Samsung\u2019s new Odyssey lineup are so nice. Once you see the new monitors, you really notice the difference in how they fully immerse you in the game,\u201d said Esfand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"329\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main2.jpg\" alt=\"Twitch streamer Esfand joins Samsung on stage at Gamescom 2026 to discuss the role of displays in gaming.\" class=\"wp-image-177062\"\/>\u25b2 Twitch streamer Esfand joins Samsung on stage at Gamescom 2026 to discuss the role of displays in gaming.<\/p>\n<p>Seeing More of the Action With Odyssey OLED G9<\/p>\n<p>The <a href=\"https:\/\/news.samsung.com\/global\/samsung-introduces-new-odyssey-lineup-for-fast-paced-gaming-at-gamescom-2026#:~:text=Odyssey%20OLED%20G9%3A%2049,want%20even%20faster%20performance.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Odyssey OLED G9 (G95SJ)<\/a> is the world\u2019s first 49-inch Dual QHD gaming monitor with a 360Hz refresh rate, giving players a broad view of the action across its ultra-wide screen.<\/p>\n<p>At Gamescom, the expansive format put game environments, track layouts, maps, and activity at the edges of the screen into view, demonstrating how a wider display can change the way players follow fast-moving gameplay.<\/p>\n<p>Pulling Worlds Closer With Odyssey OLED G7<\/p>\n<p>Samsung also unveiled the <a href=\"https:\/\/news.samsung.com\/global\/samsung-introduces-new-odyssey-lineup-for-fast-paced-gaming-at-gamescom-2026#:~:text=Odyssey%20OLED%20G7%3A%20A,for%20clearer%20daytime%20play.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Odyssey OLED G7 (G75SJ)<\/a>, the world\u2019s first 42-inch 16:9 curved OLED gaming monitor.<\/p>\n<p>With approximately 72% more screen area than a 32-inch model, the display gives games with detailed environments more room to unfold. Its 1000R curve brings the edges of the screen closer to the player\u2019s line of sight, creating a format suited to games where maps, interfaces, and action extend across the display.<\/p>\n<p>\u201cThe scale and curve of the new Odyssey OLED G7 create a whole new level of immersion. It\u2019s great that Samsung designed the monitor with open-world environments in mind,\u201d said a #PlaySamsung booth visitor.<\/p>\n<p>More Options for Competitive and Multi-Mode Gaming<\/p>\n<p>The new Odyssey lineup extends beyond large OLED formats, giving players additional options based on how they play.<\/p>\n<p>The 32-inch <a href=\"https:\/\/news.samsung.com\/global\/samsung-introduces-new-odyssey-lineup-for-fast-paced-gaming-at-gamescom-2026#:~:text=Odyssey%20OLED%20G8%3A%204K,ports%2C%20and%20KVM%20support.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Odyssey OLED G8 (G80SJ)<\/a> gives players three display modes to choose from. Triple Mode supports UHD at up to 360Hz, QHD at up to 520Hz, and FHD at up to 680Hz.<\/p>\n<p>The 27-inch <a href=\"https:\/\/news.samsung.com\/global\/samsung-introduces-new-odyssey-lineup-for-fast-paced-gaming-at-gamescom-2026#:~:text=Odyssey%20G6%3A%20Pushing,half%20of%202026.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Odyssey G6 (G60H)<\/a> is the world\u2019s first 1,100Hz gaming monitor. Its Dual Mode lets players choose between QHD at up to 600Hz for sharper detail or HD at up to 1,100Hz for the monitor\u2019s highest refresh-rate setting.<\/p>\n<p>\u201cI\u2019m excited about Samsung\u2019s emphasis on frame rate. These monitors will be a game changer for competitive gaming,\u201d said a #PlaySamsung booth visitor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main3.jpg\" alt=\"Samsung\u2019s 2027 Odyssey lineup offers a range of screen formats and performance options for different gaming styles.\" class=\"wp-image-177065\"\/>\u25b2 Samsung\u2019s 2027 Odyssey lineup offers a range of screen formats and performance options for different gaming styles.<\/p>\n<p>Together, the four new models show how Samsung\u2019s Odyssey lineup is expanding across ultra-wide, curved, high-refresh-rate, and multi-mode formats, giving players more ways to match their display to the games they play.<\/p>\n<p>HDR10+ GAMING Connects Game Development and Display Technology<\/p>\n<p>During the stage session, Samsung shared plans to expand HDR10+ GAMING support as game developers look for more consistent HDR presentation across compatible displays. As part of this effort, Samsung is working with Activision Blizzard to bring HDR10+ GAMING to its upcoming title, Call of Duty\u00ae: Modern Warfare\u00ae 4.<\/p>\n<p>Samsung plans to expand HDR10+ GAMING support to more than 20 AAA titles by the first half of 2027. The technology can support brighter highlights, deeper dark scenes, and accurate contrast across different game environments, while reducing the need for players to manually adjust HDR settings before starting a compatible game.<\/p>\n<p>\u201cThere\u2019s an entire ecosystem in gaming, from the developer to the hardware companies. Whenever these companies come together, the product is always going to be the best thing players can get,\u201d said Esfand.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"329\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main4.jpg\" alt=\"Samsung highlights the future of HDR10+ GAMING during \u201cThe Next Era of Gaming Displays\u201d stage session at Gamescom 2026.\" class=\"wp-image-177066\"\/>\u25b2 Samsung highlights the future of HDR10+ GAMING during \u201cThe Next Era of Gaming Displays\u201d stage session at Gamescom 2026.<\/p>\n<p>\u201cDevelopers want their games to look consistent across different scenes and displays, without requiring players to adjust calibration settings. HDR10+ GAMING gives developers another way to preserve their HDR presentation while helping players see more detail across a range of environments,\u201d said Pepe Dijkstra, Director of the European Visual Organization at Samsung Electronics.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main5.jpg\" alt=\"Samsung Odyssey\u2019s HDR 10+ GAMING support allows Call of Duty\u00ae: Modern Warfare\u00ae 4 players to play the game in vivid graphics as intented by developers.\" class=\"wp-image-177067\"\/>\u25b2 Samsung Odyssey\u2019s HDR 10+ GAMING support allows Call of Duty\u00ae: Modern Warfare\u00ae 4 players to play the game in vivid graphics as intented by developers.<\/p>\n<p>The action continued on August 29 at the #PlaySamsung booth with the Samsung Odyssey Showdown: Call of Duty\u00ae: Modern Warfare\u00ae 4. The 6v6 combat match with gaming content creators Zyro, Rewinside, EloTRiX, and Rosemondy gave visitors an exciting opportunity to play the title ahead of its official October 23 release.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"750\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main6.jpg\" alt=\"Visitors and creators go head-to-head during the Samsung Odyssey Showdown: Call of Duty\u00ae: Modern Warfare\u00ae 4 match at the #PlaySamsung booth.\" class=\"wp-image-177068\"\/>\u25b2 Visitors and creators go head-to-head during the Samsung Odyssey Showdown: Call of Duty\u00ae: Modern Warfare\u00ae 4 match at the #PlaySamsung booth.<\/p>\n<p>The experience showed how compatible displays can use scene-by-scene lighting and color information from the game to present its visuals. A dedicated Call of Duty\u00ae photo zone recreated scenery and props from the game, giving visitors another way to step into its world.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main7.jpg\" alt=\"Visitors take on Call of Duty\u00ae: Modern Warfare\u00ae 4 at Samsung\u2019s #PlaySamsung booth.\" class=\"wp-image-177069\"\/>\u25b2 Visitors take on Call of Duty\u00ae: Modern Warfare\u00ae 4 at Samsung\u2019s #PlaySamsung booth.<\/p>\n<p>From Realistic Adventures to Glasses-Free 3D<\/p>\n<p>The gaming experiences continued across the rest of the booth, where Samsung connected its displays with titles spanning open-world adventures, glasses-free 3D, and TV gaming.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main8.jpg\" alt=\" Rick van Beem, Senior Director of Marketing and Public Relations at Pearl Abyss Europe, showcases how the Odyssey G8 enhances Crimson Desert gameplay.\" class=\"wp-image-177070\"\/>\u25b2 Rick van Beem, Senior Director of Marketing and Public Relations at Pearl Abyss Europe, showcases how the Odyssey G8 enhances Crimson Desert gameplay.<\/p>\n<p>At Pearl Abyss, visitors got a closer look at Crimson Desert Enhanced, a new version of the open-world action-adventure featuring new cutscenes and dialogue that strengthen the story\u2019s narrative flow. During the session, Rick van Beem, Senior Director of Marketing and Public Relations at Pearl Abyss Europe, highlighted how the Odyssey G8 brings the game\u2019s environment to life with features including Dual Mode and HDR10+ GAMING support.<\/p>\n<p>The experience continued in a dedicated console area, where Crimson Desert was paired with Samsung\u2019s 83-inch OLED TV S99H, named Best Gaming TV of 2026 by T3. The TV features a 165Hz refresh rate, Game Mode, and Ultimate Gaming Pack. Visitors could also take part in Crimson Desert quizzes and activities inspired by elements of the game for a chance to receive exclusive merchandise.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main9.jpg\" alt=\"Visitors experience Crimson Desert on Samsung\u2019s 83-inch OLED TV S99H.\" class=\"wp-image-177071\"\/>\u25b2 Visitors experience Crimson Desert on Samsung\u2019s 83-inch OLED TV S99H.<\/p>\n<p>Meanwhile, newly supported titles, Cyberpunk 2077 and Cronos: The New Dawn, were featured on stage and at Samsung\u2019s dedicated Odyssey 3D zone to demonstrate how Odyssey 3D can create depth and spatial perspective across detailed game worlds.<\/p>\n<p>The glasses-free experience uses Odyssey 3D display technology to create depth and spatial perspective within the game, allowing visitors to experience the worlds from a different perspective without specialized glasses.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main10.jpg\" alt=\"Visitors experience glasses-free 3D gameplay on Samsung Odyssey 3D.\" class=\"wp-image-177072\"\/>\u25b2 Visitors experience glasses-free 3D gameplay on Samsung Odyssey 3D.<\/p>\n<p>The booth also featured a cloud gaming area invited visitors to play through Samsung Gaming Hub on 48-inch OLED TVs, showing how gaming can be enjoyed directly on a TV.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/Samsung-TVs-and-Displays-Odyssey-Gamescom-2026_Main11.jpg\" alt=\"Visitors explore cloud gaming through Samsung Gaming Hub on a Samsung OLED TV.\" class=\"wp-image-177073\"\/>\u25b2 Visitors explore cloud gaming through Samsung Gaming Hub on a Samsung OLED TV.<\/p>\n<p>From the queue areas to the gameplay stations and interactive activities, the different experiences connected the booth into one broader look at how players can engage with games across competitive shooters, open-world adventures, console gaming, cloud gaming, and glasses-free 3D.<\/p>\n<p>More Choice Across Speed, Screen Size, and OLED Picture Quality<\/p>\n<p>At Gamescom 2026, Samsung showed how gaming displays are evolving alongside the games and players they serve.<\/p>\n<p>The 2027 Odyssey lineup gives players more choice across screen formats, performance settings and OLED picture quality \u2014 from the expansive Odyssey OLED G9 and curved OLED G7 to the high-refresh-rate Odyssey G6 and multi-mode Odyssey OLED G8.<\/p>\n<p>Across the booth, partnerships and gaming experiences put those technologies into context, showing how Samsung displays can support different genres, platforms, and ways of playing.<\/p>\n<p>Samsung has led the global gaming monitor market for seven consecutive years, continuing to expand its full-stack portfolio as gaming evolves across screens, formats, and communities.<\/p>\n","protected":false},"excerpt":{"rendered":"Samsung Electronics returned to Gamescom 2026 in Cologne, Germany, where players, streamers, media, and industry partners gathered 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