{"id":143713,"date":"2026-09-04T22:10:37","date_gmt":"2026-09-04T22:10:37","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/143713\/"},"modified":"2026-09-04T22:10:37","modified_gmt":"2026-09-04T22:10:37","slug":"pokemon-mega-festa-2026-to-be-held-in-downtown-seoul","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/143713\/","title":{"rendered":"Pok\u00e9mon Mega Festa 2026 to Be Held in Downtown Seoul"},"content":{"rendered":"

\"\ud3ec\ucf13\ubaac<\/a>\u00a9 Pok\u00e9mon Korea<\/p>\n

Pok\u00e9mon Korea, together with the Korea Tourism Organization and AREX (Airport Railroad), is hosting an autumn festival connecting downtown Seoul and Incheon International Airport. Centered on “Pikachu wearing Hanbok,” the event will feature exhibitions, pop-up stores, wrapped trains, and Pok\u00e9mon GO tie-in events.<\/p>\n

Pok\u00e9mon Korea (CEO Lim Jae-beom) announced that it is hosting a large-scale offline event titled “Pok\u00e9mon Mega Festa 2026: Pikachu’s Autumn Outing” alongside the Korea Tourism Organization and AREX (Airport Railroad).<\/p>\n

Themed around “Pikachu wearing Hanbok,” the festival will take place at HiKR Ground\u2014the Korea Tourism Organization’s tourism promotion center on Cheonggyecheon-ro in Jung-gu, Seoul\u2014as well as major stations along the Airport Railroad. Aimed at domestic Pok\u00e9mon fans and international tourists visiting Korea, the program combines Korean culture with Pok\u00e9mon content.<\/p>\n

From the 1st to the 3rd floor of the main venue, HiKR Ground, visitors can enjoy media art, exhibitions, and interactive hands-on content based on the “Pikachu’s Autumn Outing” concept. A Pok\u00e9mon pop-up store will be set up on the 5th floor, offering original merchandise and capsule toys featuring Pikachu wearing Hanbok.<\/p>\n

The interiors of AREX Express Trains will be wrapped in a Pok\u00e9mon theme during the event. In addition, photo zones featuring Pikachu wearing Hanbok will be set up at major Airport Railroad stations, including Incheon International Airport Terminals 1 and 2 and the Seoul Station City Airport Terminal.<\/p>\n

A “stamp rally” linking HiKR Ground and the Airport Railroad line will also take place. Participants can collect stamps by visiting Incheon International Airport Terminals 1 and 2, the Seoul Station City Airport Terminal, and HiKR Ground in Jongno, with souvenirs awarded upon completion.<\/p>\n

A tie-in event with the mobile game Pok\u00e9mon GO is also prepared. To celebrate the festival, “Pikachu wearing Orange Hanbok” will make its global debut in the game. This Pikachu will initially appear for a limited time in select areas of Jongno-gu and Jung-gu in Seoul, as well as the HiKR Station at Incheon International Airport, before expanding nationwide.<\/p>\n

A representative from Pok\u00e9mon Korea stated, “From the exciting first step of taking the Airport Railroad to HiKR Ground in the heart of the city, we hope visitors fully enjoy the autumn mood alongside Pikachu wearing Hanbok.” The representative added, “We will do our best to ensure a safe and comfortable viewing environment on the 2nd and 3rd floors of HiKR Ground, the main venue.”<\/p>\n

Further details regarding “Pok\u00e9mon 30th Anniversary Pok\u00e9mon Mega Festa 2026” can be found on the official Pok\u00e9mon website and official social media channels.<\/p>\n

This article was originally written in Korean and translated with the help of AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
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