{"id":144959,"date":"2026-09-06T15:37:22","date_gmt":"2026-09-06T15:37:22","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/144959\/"},"modified":"2026-09-06T15:37:22","modified_gmt":"2026-09-06T15:37:22","slug":"lg-electronics-steps-up-robot-joint-business-in-talks-with-big-tech-companies","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/144959\/","title":{"rendered":"LG Electronics Steps Up Robot Joint Business &#8230; &#8220;In Talks with Big Tech Companies&#8221;"},"content":{"rendered":"<p>            <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/09\/20260907_01160113000002_L00.jpg\" orgwidth=\"1000\" orgheight=\"686\" alt=\"\uc0ac\uc9c4\uc124\uba85\"\/>                      \uc0ac\uc9c4 \ud655\ub300<br \/>\nSeungtae Baek, head of LG Electronics\u2019 Home Appliance Solution Division (HS Division) (pictured), presented a vision to accelerate the company\u2019s push into global markets, with built-in appliances for builders, commercial washing machines, and robot components as its three main pillars. While LG Electronics has so far focused on business-to-consumer (B2C) products such as refrigerators and washing machines, it plans to expand its business-to-business (B2B) operations across the residential, commercial, and industrial sectors.<\/p>\n<p>Baek met with reporters on September 5 local time at IFA 2026, Europe\u2019s largest consumer electronics and information technology (IT) exhibition, in Berlin, and said, &#8220;In the past, we mainly focused on B2C businesses, but recently we have been concentrating our capabilities on B2B operations to improve our business portfolio.&#8221; He added, &#8220;B2B sales currently account for slightly more than 10% of our total revenue, and we are investing significant resources in three areas: built-in appliances, commercial washing machines, and components.&#8221; He continued, &#8220;The home appliance business is growing rapidly, led by built-in appliances and commercial laundry appliances. We will expand our business competitiveness into global markets, including Europe, while broadening our B2B-specific solutions across the residential, commercial, and industrial sectors by developing businesses involving robot actuators and AI home solutions.&#8221;\n<\/p>\n<p>LG Electronics\u2019 built-in and commercial laundry appliance businesses have recorded average annual sales growth of more than 40% over the past three years, becoming key growth drivers for the HS Division. In North America, in particular, the company achieved average annual sales growth of approximately 45% over the same period. The built-in business involves signing contracts with construction companies and specialized interior design firms to supply refrigerators, ovens, washing machines, and other appliances as packages for residential spaces.\n<\/p>\n<p>LG Electronics is also accelerating its expansion in Europe, more than doubling its sales staff specializing in built-in appliances.\n<\/p>\n<p>Following built-in appliances and laundry appliances, LG Electronics plans to develop actuators, which function as joints in robots, as another growth driver for its new businesses. The company plans to establish a mass-production system for LG Actuator AXIUMTM within this year and begin seeking orders.\n<\/p>\n<p>Baek said, &#8220;LG Electronics\u2019 technological capability to make actuator motors 30% lighter than those of competitors is our differentiator.&#8221; He added, &#8220;As we are discussing product supplies with various big tech companies, we expect to have good news as early as next month.&#8221;\n<\/p>\n<p>[Minki Park, Berlin]\n<\/p>\n<p style=\"font-size: 1.5rem;\">\nThis article has been translated by GripLabs Mingo AI.<\/p>\n","protected":false},"excerpt":{"rendered":"\uc0ac\uc9c4 \ud655\ub300 Seungtae Baek, head of LG Electronics\u2019 Home Appliance Solution Division (HS Division) (pictured), presented a vision&hellip;\n","protected":false},"author":2,"featured_media":144960,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[40415,73576,73577,1434,315,357,314,73409],"class_list":["post-144959","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lg","tag-actuators","tag-commercial-laundry","tag-head-of-the-hs-division","tag-home-appliances","tag-lg","tag-lg-electronics","tag-lg-group","tag-robot-components"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/144959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=144959"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/144959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/144960"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=144959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=144959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=144959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}