Additionally, the partnership aligns with Hyundai’s “Progress for humanity” platform and positions the company alongside a broader narrative about Korea’s rise as a global cultural powerhouse. \n<\/p>\n
\n According to Hyundai, the collaboration reflects the company’s own journey from a domestic automaker to a global mobility brand, mirroring Korea’s transformation into a major exporter of culture and innovation.<\/p>\n
\n Across four episodes, K-Everything features voices from some of Korea’s biggest cultural industries. The music episode includes artists such as Psy, Taeyang and Jeon Somi, while the film episode features Lee Byung-hun and screenwriter Kim Eun-sook.
\n<\/p>\n
\n The food episode spotlights chefs including Corey Lee and Mingoo Kang, while the beauty episode features model Irene Kim and beauty creator Leo J.
\n<\/p>\n
<\/p>\n
\n “K-Everything marks a significant milestone as we develop a CNN Original Series with our long-standing brand partner HMC for our global audience,” said Cathy Ibal, senior vice president, CNN International Commercial.
\n<\/p>\n
\n “We are proud to reach this inaugural moment where K-Everything\u00a0will showcase the forces behind Korea’s cultural rise, tracing how distinct traditions evolved into global phenomena.”
\n<\/p>\n
\n The series forms part of Hyundai’s broader global campaign with CNN International Commercial and builds on a 22-year partnership between the two companies.
\n<\/p>\n
\n As brands increasingly look beyond traditional advertising, Hyundai’s latest move underscores how cultural storytelling is becoming a powerful way to build relevance and emotional resonance with audiences worldwide.
\n<\/p>\n
\n Hyundai’s latest content push also reflects its broader efforts to align brand storytelling with social and environmental themes beyond mobility. Earlier this year, the company launched “Forests without names<\/a>“, a global Earth Month campaign spanning South Korea, Argentina and Australia to spotlight underwater “sea forests” and their role in supporting biodiversity and absorbing carbon.
\n<\/p>\n
\n The initiative invited the public to help name a marine ecosystem in Australia and built on Hyundai’s wider sustainability efforts, including seaweed restoration projects in Korea and marine waste clean-up programmes across 10 countries.
\n<\/p>\n
\n Related articles:\u00a0 \u00a0
Hyundai hands Malaysia creative duties to The SHOUT GROUP\u00a0<\/a>\u00a0
Cheil Indonesia wins HD Hyundai account, leads creative and digital revamp<\/a>\u00a0
Shah Rukh Khan and Deepika Padukone embroiled in Hyundai vehicle complaint\u00a0<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
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