{"id":26126,"date":"2026-05-22T07:43:36","date_gmt":"2026-05-22T07:43:36","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/26126\/"},"modified":"2026-05-22T07:43:36","modified_gmt":"2026-05-22T07:43:36","slug":"lg-makes-its-home-screen-premium-ad-real-estate-at-newfronts","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/26126\/","title":{"rendered":"LG Makes Its Home Screen Premium Ad Real Estate at NewFronts"},"content":{"rendered":"<p>&#13;<br \/>\n&#13;<\/p>\n<p>    LG Makes Its Home Screen Premium Ad Real Estate at NewFronts<\/p>\n<p>                    <img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"620\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/05\/2026-IAB-NewFronts-LG-Ad-Solutions-e1774294647532.png\" class=\"image w-100 rounded-0\" alt=\"\" title=\"2026 IAB NewFronts &#x2013; LG Ad Solutions\"\/><\/p>\n<p>\n                     Courtesy of LG Ad Solutions\n                <\/p>\n<p>                <a key=\"0\" href=\"https:\/\/www.adweek.com\/contributor\/mmwachiro\/\" class=\"author d-flex justify-content-center  position-static\" style=\"top: 0px\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        <img width=\"512\" height=\"367\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/05\/Adweek-Bio.png\" class=\"contributor-img img-fluid object-fit-cover image image--avatar lazyload rounded-circle\" alt=\"Adweek Bio\" loading=\"lazy\" decoding=\"async\"\/><br \/>\n    <\/a><\/p>\n<p>                                    &#13;<\/p>\n<p>The future of brands gets decided here. Join the industry\u2019s top marketers at Brandweek for the ideas, insights, and connections shaping what\u2019s next.<a href=\"https:\/\/event.adweek.com\/brandweek_2026\/?itm_source=articletop&amp;ref=articlebox\" rel=\"nofollow noopener\" target=\"_blank\"> Get your ticket.<\/a><\/p>\n<p>&#13;<\/p>\n<p>The main takeaway:<\/p>\n<p>On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during the first day of this year\u2019s IAB <a href=\"https:\/\/www.adweek.com\/category\/newfronts\/\" target=\"_blank\" rel=\"nofollow noopener\">NewFronts<\/a>.\u00a0<\/p>\n<p>During the presentation, LG said these new offerings are designed to expand how brands connect with viewers across the LG TV experience. The electronics giant unveiled an \u201cOwn the Outcome\u201d framework to support marketers across the LG ecosystem, enabling them to gain a deeper understanding of how responsive their CTV campaigns are, particularly regarding post-exposure actions and on-screen conversions.\u00a0<\/p>\n<p>The biggest announcements:<\/p>\n<p>Among the offerings showcased at the NewFronts presentation, LG revealed a new, seamless home screen experience, which integrates immersive, full-frame video directly into the LG TV interface, putting brands at the first moment of viewer interaction.\u00a0<\/p>\n<p>                    <a href=\"https:\/\/www.adweek.com\/contributor\/mmwachiro\/\" class=\"author\" rel=\"nofollow noopener\" target=\"_blank\"><img width=\"512\" height=\"367\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/05\/Adweek-Bio.png\" class=\"contributor-img img-fluid object-fit-cover image image--avatar lazyload rounded-circle\" alt=\"Adweek Bio\" loading=\"lazy\" decoding=\"async\"\/><\/a><\/p>\n<p>                    <a class=\"text-decoration-none fw-bold text-uppercase\" href=\"https:\/\/www.adweek.com\/contributor\/mmwachiro\/\" rel=\"nofollow noopener\" target=\"_blank\">Mark Mwachiro<\/a><\/p>\n<p class=\"text-center text-sm-start font-body mb-0\">Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; &#13; LG Makes Its Home Screen Premium Ad Real Estate at NewFronts Courtesy of LG Ad Solutions&hellip;\n","protected":false},"author":2,"featured_media":26127,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[17437,17438,17439,17440,17441,3275,17442,17443,17444,17445,315,314,17446,17436],"class_list":["post-26126","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lg","tag-ad-biz","tag-ad-tech-industry-news","tag-advertising-news","tag-advertising-marketing","tag-branding","tag-brands","tag-connected-tv-news","tag-content-marketing-news","tag-digital-marketing-news","tag-exclusive","tag-lg","tag-lg-group","tag-newfronts","tag-performance-marketing"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/26126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=26126"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/26126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/26127"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=26126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=26126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=26126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}