Nongshim Co., Ltd. today announced the India launch of its latest premium Korean noodle offering \u2014 Shin Ramyun Kimchi Stir Fry. The launch event was held at The Westin Gurugram, marking another milestone in Nongshim\u2019s India expansion journey and its growing focus on the country\u2019s rapidly evolving food and quick commerce ecosystem.<\/p>\n
Positioned under the brand\u2019s global theme, \u2018Spicy Happiness in Noodles,\u2019 the newly launched product combines the bold spiciness of Nongshim\u2019s globally popular Shin Ramyun with the rich flavour of stir-fried kimchi, offering Indian consumers a premium Korean food experience aligned with evolving taste preferences. The product has been designed to appeal to consumers increasingly seeking bold, spicy, sweet, and textured flavour experiences.<\/p>\n
The launch reflects Nongshim and Rama Vision Limited\u2019s broader strategy of leveraging India\u2019s fast-growing quick commerce ecosystem as a key product discovery platform for younger consumers. The product is currently available on Blinkit.<\/p>\n
With Korean culture, including K-food and K-drama, witnessing growing popularity among Gen Z and millennial consumers, Nongshim believes India presents a strong long-term opportunity for authentic Korean food brands.<\/p>\n
One of the company\u2019s key focus areas in India is building a strong omnichannel distribution ecosystem spanning quick commerce, modern trade, and general trade. While quick commerce is expected to drive product discovery and impulse purchases, modern trade will strengthen visibility and consumer trust, with general trade enabling long-term expansion beyond metro cities.<\/p>\n
Speaking on the launch, Jo Yong-chul, President & CEO, Nongshim Co., Ltd., said, \u201cIndia is one of the most exciting markets for Nongshim globally, driven by growing consumer interest in Korean food and evolving consumption patterns. Through the launch of Shin Ramyun Kimchi Stir Fry and our availability on Blinkit, we aim to make authentic Korean flavours more accessible to Indian consumers while strengthening our long-term presence in the country. China may be the biggest market right now, but in terms of market share growth, India is poised to become the No.1 market within the next five years.\u201d, he added.\u00a0<\/p>\n
Commenting on the India market opportunity, Danny Jeong, Sales Head \u2013 India, Nongshim Co., Ltd., said, \u201cIndia is still at the beginning of its Korean food journey, and we see tremendous long-term potential for the category here. Consumers today are increasingly looking for bold, differentiated, and experience-led food choices, making this the right time for us to further strengthen Nongshim\u2019s presence in the market.\u201d<\/p>\n
Sharing insights on consumer trends and brand positioning, Arhant Jain, Director \u2013 Marketing, Rama Vision Limited, said, \u201cIndian consumers today are highly influenced by global food trends and digital culture, especially among younger audiences. Shin RamyunKimchi Stir Fry offers a distinctive Korean food experience that combines authenticity, flavour, and convenience \u2014 elements that strongly resonate with today\u2019s evolving consumer preferences.\u201d\u00a0<\/p>\n
Commenting on the partnership, Udit Jain, Executive Director, Rama Vision Limited, the official India distribution partner for Nongshim, said, \u201cThis partnership reflects our larger vision of bringing globally loved food brands closer to Indian consumers. Nongshim is recognised worldwide for its quality and authenticity, and we believe the timing is right for the brand to scale strongly in India. Our focus is on building a strong omnichannel presence across quick commerce, modern trade, and general trade, while ensuring the right operational and supply chain foundation to scale the brand sustainably over the long term.\u201d<\/p>\n
Founded in 1965, Nongshim is among South Korea\u2019s leading food companies and is globally recognised for iconic brands such as Shin Ramyun, Neoguri, Chapagetti, and Shrimp Crackers. The company exports products to more than 100 countries worldwide.<\/p>\n
In India, Nongshim products are currently available through premium retail stores, Korean specialty outlets, e-commerce platforms, and quick commerce channels including Blinkit, Swiggy Instamart, and Zepto. The company aims to further strengthen its position in India by expanding accessibility and deepening consumer engagement across key markets.<\/p>\n","protected":false},"excerpt":{"rendered":"Nongshim Co., Ltd. today announced the India launch of its latest premium Korean noodle offering \u2014 Shin Ramyun…\n","protected":false},"author":2,"featured_media":28660,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2242,1278,19033,2248,2252,19034,2244,2249,2251,651,2241,2250,19035,171,1277,2243,2239,2240,325,5656,2245,2247,2246,19032],"class_list":["post-28659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","tag-ad-tech","tag-advertising","tag-arhant-jain","tag-creative-work","tag-customer-experience","tag-danny-jeong","tag-digital-marketing","tag-emerging-trends","tag-expert-opinions","tag-industry-insights","tag-influencer-marketing","tag-innovative-strategies","tag-jo-yong-chul","tag-korean","tag-marketing","tag-martech","tag-media-news","tag-mena","tag-middle-east","tag-nongshim","tag-pr-news","tag-startups","tag-technology-trends","tag-udit-jain"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/28659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=28659"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/28659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/28660"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=28659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=28659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=28659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}