{"id":35832,"date":"2026-05-31T02:24:09","date_gmt":"2026-05-31T02:24:09","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/35832\/"},"modified":"2026-05-31T02:24:09","modified_gmt":"2026-05-31T02:24:09","slug":"coupang-adopts-ai-fruit-sorting-system-to-secure-premium-produce","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/35832\/","title":{"rendered":"Coupang Adopts AI Fruit Sorting System to Secure Premium Produce"},"content":{"rendered":"<p><img alt=\"Park Cheong-gyu (right), manager of Coupang's Rocket Fresh quality assurance team, cross-checks watermelons sorted by an AI fruit grader with a supplier. Photo courtesy of Coupang - Seoul Economic Daily Finance News from South Korea\" title=\"Coupang Adopts AI Fruit Sorting System to Secure Premium Produce\" fetchpriority=\"high\" width=\"1200\" height=\"675\" decoding=\"async\" data-nimg=\"1\" class=\"w-full h-auto rounded-sm\" style=\"color:transparent;object-fit:contain;object-position:center\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/05\/news-p.v1.20260531.95909de7642b449591319e63ad9e07a9_P1.jpg\"\/>Park Cheong-gyu (right), manager of Coupang&#8217;s Rocket Fresh quality assurance team, cross-checks watermelons sorted by an AI fruit grader with a supplier. Photo courtesy of Coupang<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Coupang (CPNG) said Wednesday it will introduce an artificial intelligence (AI) fruit sorting system to secure high-quality produce.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Together with major suppliers, Coupang will implement measures including securing premium volumes screened through the AI sorting system, strengthening on-site quality inspections at production areas, and upgrading dedicated packaging materials.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">The AI fruit sorter uses non-destructive optical sensors and computer vision technology to precisely analyze fruit attributes such as sugar content, moisture levels, and internal condition. The device distinguishes quality not only by outward appearance but also by measuring internal density.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">&#8220;The AI fruit sorter is equipment whose performance has been significantly improved over the non-destructive sorters generally used in the distribution industry,&#8221; Coupang&#8217;s Rocket Fresh quality assurance team said. &#8220;We will expand the use of AI fruit sorters to a wider range of fruit items going forward.&#8221;<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">On-site inspections at production areas will also be reinforced. Coupang&#8217;s Rocket Fresh quality assurance and quality control teams will visit major supplier production sites to give final confirmation to the top-grade fruits filtered through the AI sorting system. The company will also substantially enhance customized packaging tailored for fruit.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">&#8220;We will expand synergy by combining cutting-edge technology with the wisdom and know-how of our employees and partners so that customers can enjoy the highest quality fruit,&#8221; a Coupang official said. &#8220;We will continue to advance innovative processes, including AI technology, to deliver Rocket Fresh&#8217;s differentiated freshness experience.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Park Cheong-gyu (right), manager of Coupang&#8217;s Rocket Fresh quality assurance team, cross-checks watermelons sorted by an AI fruit&hellip;\n","protected":false},"author":2,"featured_media":35833,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[22267,21840,426,4770,429,22268,22269,6082],"class_list":["post-35832","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coupang","tag-ai-fruit-sorter","tag-computer-vision","tag-coupang","tag-fresh-food-delivery","tag-korea-e-commerce","tag-non-destructive-optical-sensor","tag-quality-assurance","tag-rocket-fresh"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/35832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=35832"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/35832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/35833"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=35832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=35832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=35832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}