\n\tWhere have we seen this before? Oh right, on Animal Planet, every Super Bowl Sunday since 2005.<\/p>\n
\n\tOn June 10, LG Channels<\/a>\u2018 World Pup<\/a> will put rescue puppies on the football field pitch to raise adoption awareness. The baby dogs will then be forced to play soccer to the death. I\u2019m just kidding \u2014 the lighthearted competition is all for fun and charity, and the participants will almost certainly pass most of the time sniffing each others\u2019 butts. Yes, LG Channels World Pup is exactly the Puppy Bowl<\/a>, but that\u2019s OK here \u2014 it\u2019s the same producers.<\/p>\n \n\tAll3Media America\u2019s Bright Spot Content, the producer of the Puppy Bowl, is behind the upcoming four-part soccer series featuring 48 rescue puppy participants in a bracket-style championship. They\u2019ll represent eight nations to mirror the global appeal of the World Cup<\/a>, which kicks off the following day, even though all the pups are from the states. U.S. World Cup veteran and CBS Sports host Jimmy Conrad will serve as the tournament\u2019s official \u201cRufferee,\u201d if you can tolerate another pun. Puppy Bowl ref Dan Schachner<\/a> is probably lighting a brown bag full of questionable contents on Conrad\u2019s porch as you read this.<\/p>\n \n\t\u201cDog influencers\u201d (apparently they exist) Chili<\/a>\u00a0and\u00a0Lumi<\/a>\u00a0will \u201cdeliver commentary and plenty of scene-stealing moments,\u201d according to the Monday announcement.\u00a0AirCorg<\/a>, whoever or whatever that is,\u00a0\u201calso makes a special appearance, delivering the tournament\u2019s final prediction.\u201d<\/p>\n \n\tFor World Pup, LG Channels partnered with 12 shelters and rescue organizations across the country to help spotlight rescue animals in need of a home.<\/p>\n \n\t\u201cLG Channels\u00a0World Pup\u00a0combines the excitement of global soccer competition with the heartwarming mission of supporting rescue animals and the shelters that care for them,\u201d said\u00a0Matthew Durgin, vice president, North America Content & Services.\u00a0\u201cAt LG Channels, we\u2019re always looking for ways to celebrate big events that bring people together and create entertaining programming with real impact. This initiative is a meaningful and fun way to do just that while also embodying LG\u2019s Life\u2019s Good philosophy.\u201d<\/p>\n