{"id":39277,"date":"2026-06-02T18:30:08","date_gmt":"2026-06-02T18:30:08","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/39277\/"},"modified":"2026-06-02T18:30:08","modified_gmt":"2026-06-02T18:30:08","slug":"lg-slams-rumors-on-sale-of-tv-business-to-hisense-as-baseless","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/39277\/","title":{"rendered":"LG Slams Rumors on Sale of TV Business to Hisense as \u2018Baseless\u2019"},"content":{"rendered":"

Rumors have begun to circulate throughout various online spaces that LG has been looking to partner with Hisense for running its TV business\u2014rumors that have been resoundingly rebuffed by LG as being \u201cspeculative and misleading.\u201d It seems that all the recent activity in the TV space<\/a> has caused many to begin to wonder and anticipate a major paradigm shift coming in favor of Chinese brands.<\/p>\n

LG calls Hisense TV rumors \u2018groundless\u2019 <\/p>\n

The source of the rumors stems from the Korean business news outlet EBN<\/a>, which claimed that LG was exploring spinning-off and\/or selling its TV business to Hisense. The move, if true, would have followed trends established earlier in the year through the high-profile handoffs of Sony and Panasonic\u2019s TV businesses to TCL and Skyworth<\/a>, respectively. (It\u2019s worth noting that Philips had undergone a similar transfer years ago, with Skyworth now making Philips TVs under license).<\/p>\n

The original report, which has since been removed pending administrative review, claimed that LG executives travelled to Beijing to meet executives from Hisense to discuss the future of LG TVs, including a possible sale of the business to Hisense.<\/p>\n

LG has since responded to multiple news outlets that the original report was \u201cgroundless,\u201d \u201cbaseless,\u201d and \u201cmisleading.\u201d<\/p>\n

Why integrators should take note <\/p>\n

Despite being rumors at this point, the prospect of LG selling its TV business to Hisense has caught the attention of many due to the recent transactions between other major TV manufacturers. Sony\u2019s stands out the most for the custom integration (CI) channel, as in the recent CE Pro 100 Brand Analysis, Sony ranked as being the most used TV brand on projects at 79% use rate among CE Pro 100 companies. LG isn\u2019t too far behind at 54%.<\/p>\n

Is the market expecting a paradigm shift? <\/p>\n

Last year, it was reported that Hisense eclipsed LG sales in the premium TV segment\u2014which there\u2019s a strong possibility that little data point is where the rumors might be stemming from.<\/p>\n

It\u2019s no secret that TV production is largely viewed as being a race to the bottom, with the margins on TVs usually being so low for manufacturers that it requires a tremendous number of products to be moved to be able to make any money. That means that any amount of pressure has the potential to drastically impact profit, with erosion of market share being even more damaging here than in other categories.<\/p>\n

In a way, the rumors might point to there being some level of anticipation from markets at this point that other major TV manufacturers, facing pressure from China-based rivals, are looking to exit an increasingly choppy category. Indeed, even CE Pro\u2019s own reporting has looked to answer the question as to what the state of the television market is<\/a> in attempt to anticipate any other seismic shifts.<\/p>\n

Still, at the moment, rumors of LG selling its TV business to Hisense remain just that: rumors.<\/p>\n","protected":false},"excerpt":{"rendered":"Rumors have begun to circulate throughout various online spaces that LG has been looking to partner with Hisense…\n","protected":false},"author":2,"featured_media":39278,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[21072,315,314,6450],"class_list":["post-39277","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lg","tag-hisense","tag-lg","tag-lg-group","tag-tvs"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/39277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=39277"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/39277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/39278"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=39277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=39277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=39277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}