{"id":3942,"date":"2026-05-05T19:47:08","date_gmt":"2026-05-05T19:47:08","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/3942\/"},"modified":"2026-05-05T19:47:08","modified_gmt":"2026-05-05T19:47:08","slug":"hyundai-says-beating-chinese-evs-is-impossible-fords-30k-ev-is-betting-otherwise","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/3942\/","title":{"rendered":"Hyundai Says Beating Chinese EVs Is Impossible, Ford\u2019s $30K EV Is Betting Otherwise"},"content":{"rendered":"

\n A secret Ford team is slashing costs and complexity to compete with Tesla and Chinese automakers <\/p>\n

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Ford\u2019s secret EV team is rewriting how the company builds vehicles from scratch.<\/p>\n

A $30,000 electric pickup aims to rival Chinese automakers and Tesla by 2027.<\/p>\n

Radical manufacturing changes could determine if Ford\u2019s EV future survives.<\/p>\n

Ford hangs its hat on the creation of the assembly line. Now, it\u2019s literally tearing one apart in the middle of the night. That\u2019s a part of the brand\u2019s new strategy to win over more buyers. If it\u2019s successful, the work it\u2019s doing now will allow it to not just beat domestic automakers in the U.S.<\/a>, but to compete against China worldwide with a cheap but robust electric car.<\/p>\n

More: Ford\u2019s $30K Pickup Wants To Beat Cybertruck At Its Own Game<\/a><\/p>\n

The \u201cskunk works\u201d project has been underway for quite some time now. Led by former Tesla and Apple employees, the team is aiming for something unheard of. It involves the confirmed $30,000 EV pickup truck (which can end up leading to several forms of cars) that offers some 300 miles of range and Mustang-like performance. That\u2019s the kind of car that doesn\u2019t exist in America, but it does exist elsewhere, namely China<\/a>.<\/p>\n


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Ford\u2019s CEO Jim Farley has tested Chinese cars in his everyday life. He\u2019s also had a front row seat to the billions that his brand has burned through in building out its own EV platforms. According to the Wall Street Journal<\/a>, that\u2019s included too many parts, too much complexity, and old-school processes that don\u2019t translate well to the EV space. So the team is cutting everything it can as aggressively as it can. <\/p>\n

The manufacturing process itself is being flipped on its head. Instead of traditional step-by-step assembly, Ford is moving toward a modular system with large cast sections and fewer touchpoints. Put another way, it\u2019s how Tesla and Chinese automakers build EVs today. According to Jolanta Coffey, the vehicle program director, \u201cWe\u2019ve never blown the whole thing up before and just started over. If and when we build this, we will rewire Ford.\u201d<\/p>\n


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All of this comes at a turning point for much of the industry<\/a>. Automakers abroad are continuing their push toward electrification while domestic automakers rethink the near future. Hyundai<\/a> Motor CEO Jos\u00e9 Mu\u00f1oz, recently said of competing with Chinese EVs, \u201cIt is impossible\u2026 Unless they are subsidized by the government.\u201d Ford\u2019s betting he\u2019s wrong. We all get to see who ends up being right as Ford is aiming for a 2027 launch.<\/p>\n


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