{"id":39505,"date":"2026-06-02T23:18:09","date_gmt":"2026-06-02T23:18:09","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/39505\/"},"modified":"2026-06-02T23:18:09","modified_gmt":"2026-06-02T23:18:09","slug":"bts-team-with-oreo-for-a-limited-edition-cookie-inspired-by-their-korean-roots","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/39505\/","title":{"rendered":"BTS Team With OREO For A Limited Edition Cookie Inspired By Their Korean Roots"},"content":{"rendered":"<p>            <a href=\"https:\/\/www.thatericalper.com\/wp-content\/uploads\/2026\/06\/download-2026-06-02T182556.787-scaled.jpg\" data-caption=\"\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"392\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/06\/download-2026-06-02T182556.787-696x392.jpg\"   alt=\"\" title=\"download - 2026-06-02T182556.787\"\/><\/a><\/p>\n<p>BTS just baked their heritage into the world\u2019s most famous cookie. RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook have joined forces with OREO for the Limited Edition OREO &amp; BTS Cookies, a brown sugar pancake-flavored cookie the group created and dedicated to their fans. It marks BTS\u2019s first-ever global snacking partnership, kicking off a playful movement across more than 80 markets.<\/p>\n<p>The flavor is deeply personal. The cookies are filled with a sweet creme that remixes hotteok, the warm, brown sugar-stuffed pancake popular in Korean street food markets. BTS have fond childhood memories of both hotteok and OREO cookies, which makes the collaboration a way to tuck a piece of their Korean heritage inside a cookie they\u2019ve always loved.<\/p>\n<p>The band poured the same care into the design. Celebrating their 13th anniversary, the cookies feature 13 unique embossments BTS created for fans, including the member names, a BTS light stick, and three cookies that form a special hidden message. Collect the cookies to reveal it, since the embossments in each pack vary. The pack itself pays vibrant homage to South Korea\u2019s street market culture.<\/p>\n<p>BTS framed the partnership as an honor, saying they ate OREO cookies as kids and still eat them in the studio, and that OREO is helping them share a taste of home with the world. Matt Foley, VP of Marketing at OREO, called it a meeting of two devoted fanbases and a way for a brand with deep history to keep leading the cultural conversation.<\/p>\n<p>The campaign extends into a fan project too. Inspired by the fandom\u2019s letter-writing tradition, OREO is rallying fans to help create the world\u2019s largest love letter to BTS, opening June 8 via a QR code on the pack or at <a href=\"http:\/\/OREOBTS.com\" rel=\"nofollow noopener\" target=\"_blank\">OREOBTS.com<\/a>.<\/p>\n<p>The cookies go to presale Monday, June 1, at OREO.com\/UnwrapTheCollab, then roll out at retailers starting June 8 for a limited time while supplies last.<\/p>\n","protected":false},"excerpt":{"rendered":"BTS just baked their heritage into the world\u2019s most famous cookie. RM, Jin, SUGA, j-hope, Jimin, V and&hellip;\n","protected":false},"author":2,"featured_media":39506,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1598,11432,4502,4500,12397,171,23969,22325,20095,4499,4504,4501],"class_list":["post-39505","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","tag-bts","tag-j-hope","tag-jimin","tag-jin","tag-jung-kook","tag-korean","tag-matt-foley","tag-mondelez-international","tag-oreo","tag-rm","tag-suga","tag-v"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/39505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=39505"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/39505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/39506"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=39505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=39505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=39505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}