{"id":44099,"date":"2026-06-07T05:51:48","date_gmt":"2026-06-07T05:51:48","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/44099\/"},"modified":"2026-06-07T05:51:48","modified_gmt":"2026-06-07T05:51:48","slug":"hyundai-boulder-concept-first-body-on-frame-pickup-previewed","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/44099\/","title":{"rendered":"Hyundai Boulder Concept: First Body-On-Frame Pickup Previewed"},"content":{"rendered":"<p>The Hyundai Boulder concept previews the brand\u2019s first body-on-frame platform. \u00a0<br \/>\nIt will first underpin a midsize pickup that will arrive before 2030. \u00a0<br \/>\nThe platform will underpin future models, likely including an SUV.<\/p>\n<p>Hyundai has not been shy about wanting a body-on-frame truck. The automaker confirmed it would build one last year, but now we have our first look at the platform that will underpin it. It\u2019s disguised as the Boulder Concept, a boxy SUV that the automaker might also make. \u00a0<\/p>\n<p>The Boulder has a two-box silhouette wearing Hyundai\u2019s \u201cArt of Steel\u201d design language, which debuted at this year&#8217;s <a href=\"https:\/\/www.motor1.com\/auto-show\/ny-auto-show\/\" data-inline-widget=\"internal-links\" data-type-id=\"5\" data-params=\"%7B%22alias%22%3A%22ny-auto-show%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">New York Auto Show<\/a>. The automaker says the concept, which was designed in the United States, indicates the brand\u2019s future design direction. \u00a0<\/p>\n<p>The body-on-frame platform, the automaker\u2019s first, will underpin a new midsize pickup arriving by 2030 and other future vehicles. This likely includes a <a href=\"https:\/\/www.motor1.com\/news\/772660\/hyundai-midsize-truck-america-before-2030\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22772660%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22hyundai-midsize-truck-america-before-2030%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">future off-road-oriented SUV<\/a> that will likely look quite similar to the Boulder, if Hyundai\u2019s past concepts are any indication. \u00a0<\/p>\n<p>        <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/06\/1780811508_22_16x9-tr.png\" alt=\"Hyundai Boulder Concept \" width=\"16\" height=\"9\" loading=\"lazy\"\/><\/p>\n<p>Photo by: Hyundai<\/p>\n<p>According to <a href=\"https:\/\/www.motor1.com\/hyundai\/\" data-inline-widget=\"internal-links\" data-type-id=\"2\" data-params=\"%7B%22alias%22%3A%22hyundai%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">Hyundai<\/a>, the Boulder\u2019s boxy design gives the SUV \u201caggressive approach, departure, and breakover angles\u201d and features a \u201cgenerous fording depth.\u201d It wears 37-inch mud-terrain tires and features a full-size mounted spare on the tailgate. The tailgate features a double-hinge that opens in either direction and a power drop-down rear window. \u00a0<\/p>\n<p>Inside, the Boulder has a retro-futuristic cabin. It lacks a traditional display for the gauges, instead showing vital vehicle information at the bottom of the windshield, like a full-width head-up display. The rounded dashboard features four small square displays with physical controls, rather than a single massive screen, which we hope is the future of in-car displays.<\/p>\n<p>Hyundai makes no mention of possible powertrains, but we expect the platform to accommodate pure electric, combustion, and hybrid options. The automaker says it is in the \u201cearly days\u201d of developing the body-on-frame platform, but the end of the decade is not far off, so we expect to learn more about the truck and other models soon. \u00a0<\/p>\n<p>                            <a href=\"http:\/\/www.motor1.com\/photos\/923583\/hyundai-boulder-concept\/#8445133_hyundai-boulder-concept\" class=\"msnt-photo-thumb-gallery-main-photo-box\" itemprop=\"image\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ImageObject\" data-url=\"\/photos\/923583\/hyundai-boulder-concept\/#8445133_hyundai-boulder-concept\" data-thumb=\"\" data-caption=\"\" data-src=\"\" data-sub-html=\"Hyundai Boulder Concept \" data-entity-id=\"8445133\" data-download-url=\"\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>                                    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/06\/1780811508_22_16x9-tr.png\" loading=\"lazy\" alt=\"Hyundai Boulder Concept \" width=\"16\" height=\"9\"\/><\/p>\n<p>                            <\/a><\/p>\n<p>                                    15                                <\/p>\n<p>\n                            Source: Hyundai                        <\/p>\n<p>Motor1\u2019s Take: Hyundai has been talking about a body-on-frame pickup for months, and it is now one step closer to reality. It will compete with segment staples like the Toyota Tacoma, but midsize trucks are as popular as ever, and Hyundai has made great strides in expanding its lineup in a way that resonates with buyers.\u00a0<\/p>\n<p class=\"comfort-title-large flex gap-spacing-sm-base items-center\">\n<p>\t\tWe want your opinion!\n\t<\/p>\n<p>What would you like to see on Motor1.com?<\/p>\n<p>\t\t<a href=\"https:\/\/www.motor1.com\/survey\/2025\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\tTake our 3 minute survey.\t\t<\/a><\/p>\n<p class=\"compact-body-medium\">&#8211; The Motor1.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"The Hyundai Boulder concept previews the brand\u2019s first body-on-frame platform. \u00a0 It will first underpin a midsize pickup&hellip;\n","protected":false},"author":2,"featured_media":44100,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[26363,320,26361,6590,295,294,293,6593,26364,7416,26365,26366,9631,26362],"class_list":["post-44099","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hyundai","tag-art-of-steel","tag-b2c","tag-body-on-frame","tag-boulder-concept","tag-hyundai","tag-hyundai-group","tag-hyundai-motor-group","tag-midsize-pickup","tag-new-york-auto-show","tag-official","tag-offroad-capable","tag-preview","tag-suv","tag-toyota-tacoma"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/44099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=44099"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/44099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/44100"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=44099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=44099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=44099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}