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\n\t\t\t\t\tRobert Porter, Chief Global Affairs Officer (right), and Bill Owens, Head of Coupang Logistics Services (CLS), Taiwan (left)\t\t\t\t\t<\/p>\n
TOPICS magazine interview with Robert Porter, Coupang Chief Global Affairs Officer, and Bill Owens, Head of Coupang Logistics Services (CLS), Taiwan<\/p>\n
Porter is chief global affairs officer at Coupang, a U.S. technology company that provides digital retail, logistics, and other AI-driven services in Taiwan, South Korea, Japan, and 190 countries and regions around the world. Before joining Coupang, Porter held a variety of senior positions in the public sector.<\/p>\n
Owens is head of Coupang Logistics Services (CLS) in Taiwan. Owens served for seven years in the U.S. Army before transitioning to leadership roles with plastics manufacturer Pregis and Amazon Robotics Fulfillment prior to joining Coupang.<\/p>\n
Rob, we\u2019ll start with you. Coupang has been expanding rapidly in Taiwan. How do you see Taiwan\u2019s role in Coupang\u2019s global strategy?<\/p>\n
Taiwan is central to Coupang\u2019s global strategy in every respect. We invest in markets where consumers value a broad selection of high-quality goods and services, attractive prices, and extremely fast delivery. Our investments here reflect our confidence that the technology enabled customer experience Coupang pioneered would be embraced by Taiwan customers, and that\u2019s proven true.<\/p>\n
From the outset, we\u2019ve also approached Taiwan with a long-term strategic mindset. As we continue to grow our business here, we also see Taiwan helping develop next generation AI-driven capabilities that will support broader growth across Asia and beyond.<\/p>\n
As a U.S. technology company, we\u2019re especially pleased that Taiwan has become one of Coupang\u2019s most important growth markets. And we will continue to promote Taiwan\u2019s many strengths \u2014 forward-thinking leaders, sophisticated consumers, world-class digital infrastructure, and innovative business culture \u2014 in policy discussions around the globe.<\/p>\n
Rob, continuing on that theme \u2014 as a U.S. technology company investing in Taiwan, how do you see Coupang contributing to deeper U.S.\u2013Taiwan economic ties?<\/p>\n
We\u2019re very pleased that Coupang has helped boost trade and investment flows between the United States and Taiwan. Coupang is now one of the largest U.S. investors in Taiwan and has established an important channel for bilateral commercial activity, selling billions of dollars\u2019 worth of American and Taiwanese goods and services each year.<\/p>\n
We see Taiwan as an essential partner to enhance economic cooperation and strengthen technology supply chains. Investments by American companies can help reinforce confidence in Taiwan as a long-term economic partner. For example, investing in our AI-driven logistics network supports resilient domestic distribution capabilities \u2014 an area where we can help advance policy objectives for both countries.<\/p>\n
We hope that accelerating our investments here will continue to promote economic and security ties between the U.S. and Taiwan, and we are always pleased to work with government leaders in both countries to help do so.<\/p>\n
Bill, Coupang is widely recognized for developing innovative technology that redefines the customer experience through speed and convenience. How is technology shaping your operations in Taiwan?<\/p>\n
As a technology company, we\u2019re using AI to break traditional trade-offs like speed versus cost. In Taiwan, we\u2019ve built a highly integrated network connecting our customer interface, fulfillment centers, and delivery network into one consistent operation.<\/p>\n
A key differentiator is our orchestration of control through real-time data, using live tracking systems to oversee product flow from placement through delivery. With our fourth smart logistics center in Taoyuan, we\u2019re deploying advanced automation to help ensure a resilient commerce backbone.<\/p>\n
Over the long term, we see opportunities to continue to introduce innovative capabilities that will strengthen the service we provide and help further develop Taiwan\u2019s digital infrastructure for the future.<\/p>\n
As Head of CLS Taiwan, what are your priorities for Coupang\u2019s continued development in Taiwan over the next few years?<\/p>\n
Our priority is to accelerate our long-term investments in Taiwan to help set even higher standards for speed, choice, cost, and service quality for our customers here.<\/p>\n
For example, we use comprehensive planning software to predict demand, ensuring \u201cWOW\u201d delivery even during peak periods. WOW is our program whereby we deliver orders to customers at the highest speeds in the industry, often within a day. This infrastructure also enables local businesses to reach customers faster by giving them access to sophisticated distribution capabilities.<\/p>\n
We\u2019re focused on delivering consistently excellent service and results at scale for customers across Taiwan. Our goal is to deploy the same high-standard, frictionless experiences that have delighted our customers globally, ensuring we exceed expectations and \u201cWOW\u201d every household in Taiwan.<\/p>\n
Rob, looking ahead, how do you see Coupang\u2019s role evolving as Taiwan continues to strengthen its position in the global digital economy?<\/p>\n
Taiwan is already one of the world\u2019s leading innovation economies. As it continues to deepen its engagement with global markets, Coupang hopes to play an important role in developing advanced logistics systems, facilitating increased digital trade, and promoting market-oriented regulatory approaches.<\/p>\n
Most importantly, we hope to continue to invest in and grow our business in ways that benefit customers and empower entrepreneurs in Taiwan, while contributing to deeper global economic engagement that helps ensure a better future for all.<\/p>\n","protected":false},"excerpt":{"rendered":"Robert Porter, Chief Global Affairs Officer (right), and Bill Owens, Head of Coupang Logistics Services (CLS), Taiwan (left)…\n","protected":false},"author":2,"featured_media":46872,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[426,27554,27555,7789],"class_list":["post-46871","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coupang","tag-coupang","tag-digital-trade","tag-ecommerce","tag-logistics"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/46871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=46871"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/46871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/46872"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=46871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=46871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=46871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}