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Photo = Screenshots from LE SSERAFIM, ILLIT, and KATSEYE YouTube<\/p>\nPhoto = Screenshots from LE SSERAFIM, ILLIT, and KATSEYE YouTube<\/p>\n
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HYBE is making an unusual move. HYBE girl groups LE SSERAFIM, ILLIT, and KATSEYE will release the digital single ‘ICONIC BY MISTAKE,’ in which they came together to participate, on the 12th at 1 PM.<\/p>\n
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When the news was announced, fans poured out heated reactions such as \u201cI am so excited for the first collaboration between HYBE girl groups\u201d and \u201cNext, please do a TWS X CORTIS X ENHYPEN collaboration too.\u201d The reason fans are enthusiastic about collaborations does not simply stop at the fun of seeing chemistry with other groups. The expectation that the colors each team has can come together to create an entirely new genre attempt, as well as the strong bond the three groups have built, are both at work.<\/p>\n
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In fact, even before this collaboration, the three teams had already shown solid solidarity. Recently, LE SSERAFIM released ‘CELEBRATION,’ ILLIT released ‘It’s Me,’ and KATSEYE released ‘PINKY UP’ side by side. All three songs share the common point of being based on Techno, which finely breaks down strong beats around 150bpm. In addition, the three teams continued what could be called a \u201cchallenge exchange,\u201d filming short-form videos together in an elevator and supporting one another\u2019s challenges. By taking turns doing KATSEYE\u2019s ‘PINKY UP,’ ILLIT\u2019s ‘It’s Me,’ and LE SSERAFIM\u2019s ‘CELEBRATION’ challenges, they naturally raised fans\u2019 expectations for synergy among the three teams.<\/p>\n
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It is also notable that, just as the three teams each have genres in which they are strong, the countries where they stand out also differ from one another. LE SSERAFIM confirmed the breadth of its global fandom by ranking No. 1 in both the U.S. and Japan sections on Hanteo\u2019s weekly Album Chart and Hanteo\u2019s country-specific chart for the 3rd week of May. ILLIT ranked No. 1 in the U.S. section of Hanteo\u2019s country-specific chart for the 5th week of April, and since then, starting with occasional No. 3 rankings in the Japan section, has continued to maintain a strong presence near the top of the Japan section to this day. KATSEYE, in line with its identity as a U.S.-localized group, has built recognition by appearing on well-known local broadcasts one after another, and has achieved notable results in the U.S. market, including consecutive wins at the American Music Awards.<\/p>\n
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This move by HYBE naturally brings \u201cSMTOWN\u201d to mind. The so-called \u201cfamily album\u201d culture, in which artists under one agency come together to release a joint track, has established itself as a traditional grammar that cannot be left out of K-POP history. What is interesting is that every time idol generations change, the form and purpose of this culture have also evolved together according to structural changes within agencies.<\/p>\n
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The sense of belonging known as having the \u201csame blood,\u201d or the so-called \u201cpink blood\u201d sentiment, can find its original form in SM Entertainment\u2019s \u201cSMTOWN.\u201d Afterward, the genealogy continued through YG Entertainment\u2019s \u201cYG Family\u201d and the way JYP Entertainment and STARSHIP grouped their artists together through a single digital single. Furthermore, SM Entertainment expanded the format beyond simple joint tracks into independent project groups by launching the global project group \u201cSuperM\u201d and the theme-based unit \u201cGOT the beat.\u201d<\/p>\n
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HYBE\u2019s latest attempt can also be read as an extension of that lineage. However, the difference is that LE SSERAFIM, ILLIT, and KATSEYE, the main players of this collaboration, are teams that have grown while building their own colors within independent labels, and that unlike before, the strategy will be to use different algorithms. Expectations are gathering over what kind of synergy the three teams, who are under the same roof but have different genre identities, will create on one stage, and what kind of genre experiment ‘ICONIC BY MISTAKE’ will contain.<\/p>\n","protected":false},"excerpt":{"rendered":"Photo = Screenshots from LE SSERAFIM, ILLIT, and KATSEYE YouTube \u00a0 HYBE is making an unusual move. HYBE…\n","protected":false},"author":2,"featured_media":47496,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11094,17937,11095,3932,195,7613,18938,21016,11101,27479],"class_list":["post-47495","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","tag-artist","tag-focus","tag-hanteo-news","tag-illit","tag-k-pop","tag-katseye","tag-lesserafim","tag-21016","tag-11101","tag-27479"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/47495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=47495"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/47495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/47496"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=47495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=47495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=47495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}