{"id":4956,"date":"2026-05-06T06:30:35","date_gmt":"2026-05-06T06:30:35","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/4956\/"},"modified":"2026-05-06T06:30:35","modified_gmt":"2026-05-06T06:30:35","slug":"coupang-chairman-says-data-breach-impact-limited-80-of-wow-members-recovered","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/4956\/","title":{"rendered":"Coupang Chairman Says Data Breach Impact Limited, 80% of WOW Members Recovered"},"content":{"rendered":"<p><img alt=\"Bom Kim, chairman of the Coupang Inc. board. Yonhap News - Seoul Economic Daily Finance News from South Korea\" title=\"Coupang Chairman Says Data Breach Impact Limited, 80% of WOW Members Recovered\" fetchpriority=\"high\" width=\"1200\" height=\"675\" decoding=\"async\" data-nimg=\"1\" class=\"w-full h-auto rounded-sm\" style=\"color:transparent;object-fit:contain;object-position:center\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/05\/news-p.v1.20260506.c8c7931c2ecc48ffa895daf5ef869e87_P1.jpeg\"\/>Bom Kim, chairman of the Coupang Inc. board. Yonhap News<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Coupang Inc. (CPNG) Chairman Bom Kim said the impact of the recent data breach has been limited, with most existing customers and WOW members remaining on the platform.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">&#8220;The majority of WOW membership customers did not leave after the data incident, and most have returned to pre-incident spending levels,&#8221; Kim said during Coupang Inc.&#8217;s first-quarter earnings conference call. &#8220;About 80% of the WOW membership decline that occurred after the incident has already been recovered, and we continue to see returning customers and new sign-ups.&#8221;<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Kim emphasized that the deterioration in profitability stemmed from temporary factors. &#8220;Two factors are affecting profitability this year,&#8221; he said. &#8220;The first is the issuance of customer compensation vouchers related to the personal data breach, which was largely reflected in the first quarter, with only a small portion to be reflected in early second quarter.&#8221; He added, &#8220;The second factor is temporary inefficiencies in our logistics network.&#8221;<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Kim expressed confidence in a recovery in profitability going forward. &#8220;We expect margin expansion to resume on an annual basis next year,&#8221; he said. &#8220;We will upgrade our logistics network to raise service levels while improving our cost structure.&#8221;<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">He added, &#8220;Our next-day delivery network already covers most of our volume, and we are building a long-term growth foundation on that basis.&#8221; Kim also stressed, &#8220;We will expand our Rocket Delivery product lineup to enhance customer experience, while improving service levels through the introduction of automation and artificial intelligence (AI) in our logistics and delivery networks.&#8221;<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">According to the first-quarter consolidated earnings report Coupang Inc. filed with the U.S. Securities and Exchange Commission (SEC) on May 6 (local time), first-quarter revenue rose 8% year-on-year to $8.504 billion (12.46 trillion won). However, it fell short of the previous quarter&#8217;s revenue of $8.835 billion.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">The first-quarter operating loss came in at $242 million (354.5 billion won), swinging to a loss from an operating profit of $154 million (233.7 billion won) a year earlier. Net loss also turned negative at $266 million (389.7 billion won). This marks the largest quarterly loss in four years and three months, since the fourth quarter of 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"Bom Kim, chairman of the Coupang Inc. board. Yonhap News Coupang Inc. (CPNG) Chairman Bom Kim said the&hellip;\n","protected":false},"author":2,"featured_media":4957,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[4099,426,4104,429,1988,462,441,607],"class_list":{"0":"post-4956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-coupang","8":"tag-bom-kim","9":"tag-coupang","10":"tag-data-breach","11":"tag-korea-e-commerce","12":"tag-operating-loss","13":"tag-q1-earnings","14":"tag-rocket-delivery","15":"tag-wow-membership"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/4956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=4956"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/4956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/4957"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=4956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=4956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=4956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}