![\"Samsung](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/06\/news-p.v1.20260616.d71890222a1b403ba360f705f891ebc2_P1.jpg\"\/ "\\"Samsung")
Samsung Electronics is expanding “The Frame,” with which it has established its position as the world’s first “art TV,” into a TV lineup for hotels. Samsung Electronics<\/p>\nSamsung Electronics is expanding “The Frame,” with which it has established its position as the world’s first “art TV,” into a TV lineup for hotels. Samsung Electronics<\/p>\n
Samsung Electronics is expanding ‘The Frame,’ the world’s first art TV that it launched, into a premium lineup for hotels, accelerating its push into the business-to-business (B2B) market. The company aims to seize the lead in the display market for global luxury hotels and boutiques by combining an artificial intelligence (AI)-based real-time translation feature with an integrated cloud management solution.<\/p>\n
Samsung Electronics said Monday that it unveiled the new hotel edition of The Frame (model HL03H) at HITEC 2026, the world’s largest hotel technology exhibition, held in San Antonio, Texas, from the 15th to the 18th.<\/p>\n
The new product adopts 4K QLED picture quality and an “anti-glare” panel that minimizes light reflection, designed so guests can view artworks clearly even under room lighting. It features a picture-frame-style, 27.5mm ultra-slim bezel, and uses a magnetic system that allows the bezel to be easily swapped to match interior design. With a slim-fit wall-mount structure and a built-in connection method, it can be installed flush against the wall.<\/p>\n
Notably, AI-based technologies have been incorporated in large numbers for the first time in Samsung’s hotel TV lineup. In addition to the “Collection Hub” feature, which displays paintings and photos when the power is off, it supports a “generative background” feature that allows guests to create and display images of their choosing on the screen. It also supports a “Live Translate” feature, helping foreign guests comfortably watch local broadcasts or Samsung TV Plus in their native language without subtitles.<\/p>\n
Connectivity with smart devices has also been enhanced. By scanning a QR code on the room TV screen, guests can continue watching content they had been viewing on a smartphone or other device on the TV without a separate login, through “Google Cast” and “Apple AirPlay” features. The connection information is automatically deleted at checkout to prevent personal data leaks.<\/p>\n
The company also put forward dedicated B2B software solutions to maximize hotel operating efficiency. Through “LYNK Cloud,” an integrated management solution, hotel managers can monitor in real time and remotely control the status of TVs installed in rooms worldwide. Using this, art content curated to fit a hotel brand’s concept can be distributed in bulk to all rooms, and the brightness and color tone of content are automatically adjusted according to indoor lighting levels. In particular, a built-in “Business Intelligence” data analysis tool analyzes usage patterns such as guests’ room-service menu orders and the channels they mainly watch, enabling customized services and supporting the creation of additional revenue for hotels.<\/p>\n
The hotel edition of The Frame will be rolled out sequentially to global markets starting in the second half of this year in four screen sizes: 43, 55, 65, and 75 inches.<\/p>\n
“Through the expansion of The Frame into the B2B market, we will provide new spatial value to corporate customers seeking to offer differentiated luxury experiences,” said Kim Hyung-jae, executive vice president of Samsung Electronics’ Visual Display Business.<\/p>\n","protected":false},"excerpt":{"rendered":"Samsung Electronics is expanding “The Frame,” with which it has established its position as the world’s first “art…\n","protected":false},"author":2,"featured_media":53996,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30786,30783,30784,30782,30785,28522,127,276,11091],"class_list":["post-53995","post","type-post","status-publish","format-standard","has-post-thumbnail","category-samsung-electronics","tag-ai-translation","tag-b2b-display-market","tag-hitec-2026","tag-hotel-tv","tag-lynk-cloud","tag-qled","tag-samsung","tag-samsung-electronics","tag-the-frame"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/53995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=53995"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/53995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/53996"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=53995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=53995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=53995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}