![](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/06\/1782098030_image.png\")
<\/p>\nSamsung is extending its partnership with Sony Pictures\u2019 upcoming Spider-Man: Brand New Day\u00a0beyond the big screen, integrating Galaxy devices into the film while also launching an interactive fan experience designed to blur the line between fiction and reality.<\/p>\n
The upcoming film, set for theatrical release on 31 July, will feature key characters using Samsung\u2019s Galaxy Z Flip, Galaxy Z Fold and Galaxy Watch, with the devices woven into on-screen storytelling as part of the characters\u2019 everyday interactions.<\/p>\n
Beyond product placement, Samsung is also activating a transmedia campaign centred on the \u201cSpidey tracker\u201d, a fictional in-film tool created by character Ned Leeds, played by Jacob Batalon, which is now being brought to life as a real-world digital experience.<\/p>\n
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Don’t miss:\u00a0Your friendly neighbourhood airline? Scoot launches Spider-Man-themed flights\u00a0<\/a><\/p>\n The “Spidey tracker”, powered by Samsung Galaxy, allows fans across 35 markets to track \u201cSpider-Man sightings\u201d through a dedicated website and social channels, including X. The experience surfaces a mix of live activations, cast content, interviews, fan submissions and hidden Easter eggs, effectively extending the film narrative into digital and real-world environments.<\/p>\n The campaign is designed to expand storytelling beyond cinema while strengthening fan engagement through participation and community-driven content.<\/p>\n Through the film integration, Galaxy Z Flip is featured in Spider-Man\u2019s hands, while Galaxy Z Fold and Galaxy Watch are used by Ned Leeds as he attempts to locate Spider-Man, highlighting the devices\u2019 portability, multitasking capabilities and connectivity features.<\/p>\n The brand said the collaboration reflects its broader positioning around connection and communication, aligning with Spider-Man\u2019s long-standing themes of community and relationships.<\/p>\n \u201cSpider-Man has always been a hero defined by his connection to his community,\u201d said Jeffrey Godsick, executive vice president, global partnerships at Sony Pictures Entertainment.<\/p>\n \u201cTeaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man\u2019s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,\u201d he added.<\/p>\n The campaign will roll out across digital platforms and real-world touchpoints over the summer, with potential appearances at live events, creator content and selected Samsung retail locations.<\/p>\n Samsung is extending its partnership with Sony Pictures\u2019 upcoming \u201cSpider-Man\u2122: Brand New Day\u201d beyond the big screen, integrating Galaxy devices into the film while also launching an interactive fan experience designed to blur the line between fiction and reality.<\/p>\n The upcoming film, set for theatrical release on July 31, will feature key characters using Samsung\u2019s Galaxy Z Flip, Galaxy Z Fold and Galaxy Watch, with the devices woven into on-screen storytelling as part of the characters\u2019 everyday interactions.<\/p>\n Beyond product placement, Samsung is also activating a transmedia campaign centred on the \u201cSpidey Tracker\u201d, a fictional in-film tool created by Ned Leeds, played by Jacob Batalon, which is now being brought to life as a real-world digital experience.<\/p>\n The Spidey Tracker, powered by Samsung Galaxy, allows fans across 35 markets to track \u201cSpider-Man sightings\u201d through a dedicated website and social channels, including X. The experience surfaces a mix of live activations, cast content, interviews, fan submissions and hidden Easter eggs, effectively extending the film narrative into digital and real-world environments.<\/p>\n Samsung said the campaign is designed to expand storytelling beyond cinema while strengthening fan engagement through participation and community-driven content.<\/p>\n Through the film integration, Galaxy Z Flip is featured in Spider-Man\u2019s hands, while Galaxy Z Fold and Galaxy Watch are used by Ned Leeds as he attempts to locate Spider-Man, highlighting the devices\u2019 portability, multitasking capabilities and connectivity features.<\/p>\n The brand said the collaboration reflects its broader positioning around connection and communication, aligning with Spider-Man\u2019s long-standing themes of community and relationships.<\/p>\n \u201cSpider-Man has always been a hero defined by his connection to his community,\u201d said Jeffrey Godsick, executive vice president, global partnerships at Sony Pictures Entertainment.<\/p>\n \u201cTeaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man\u2019s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,\u201d he added.<\/p>\n The campaign will roll out across digital platforms and real-world touchpoints over the summer, with potential appearances at live events, creator content and selected Samsung retail locations.<\/p>\n The collaboration follows Samsung\u2019s broader push to embed its Galaxy devices within major entertainment IP as part of a transmedia marketing strategy.<\/p>\n In April, the brand partnered with <\/a>The Devil Wears Prada 2<\/a>\u00a0on a global campaign featuring the Galaxy S26 Ultra, integrating its AI-powered \u201cCircle to Search\u201d feature into a fashion-led narrative and extending it into real-world activations, including a \u201cRunway cam #withGalaxy\u201d at the film\u2019s New York premiere. <\/p>\n Related articles:\u00a0\u00a0![](\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/06\/1782098128_image.png\")
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Sony’s Venom takes over MRT with interactive campaign, train wraps <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Samsung is extending its partnership with Sony Pictures\u2019 upcoming Spider-Man: Brand New Day\u00a0beyond the big screen, integrating Galaxy…\n","protected":false},"author":2,"featured_media":60222,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[33941,30840,5289,31139,14852,33939,31140,13256,127,5651,223,32705,33938,31138,31141,33940],"class_list":["post-60221","post","type-post","status-publish","format-standard","has-post-thumbnail","category-samsung","tag-brand-partnership","tag-entertainment-marketing","tag-galaxy-watch","tag-galaxy-z-flip","tag-galaxy-z-fold","tag-jacob-batalon","tag-ned-leeds","tag-product","tag-samsung","tag-samsung-galaxy","tag-samsung-group","tag-sony-pictures","tag-spider-man-campaign","tag-spider-man-brand-new-day","tag-spidey-tracker","tag-transmedia-storytelling"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/60221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=60221"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/60221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/60222"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=60221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=60221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=60221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}