{"id":6548,"date":"2026-05-07T01:04:16","date_gmt":"2026-05-07T01:04:16","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/6548\/"},"modified":"2026-05-07T01:04:16","modified_gmt":"2026-05-07T01:04:16","slug":"hyundai-ceo-urges-union-to-face-reality-amid-30-profit-sharing-demand-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/6548\/","title":{"rendered":"Hyundai CEO Urges Union to &#8220;Face Reality&#8221; Amid 30% Profit-Sharing Demand"},"content":{"rendered":"<p><img alt=\"Choi Young-il, CEO of Hyundai Motor. - Seoul Economic Daily Finance News from South Korea\" title=\"Hyundai CEO Urges Union to &quot;Face Reality&quot; Amid 30% Profit-Sharing Demand\" fetchpriority=\"high\" width=\"1200\" height=\"675\" decoding=\"async\" data-nimg=\"1\" class=\"w-full h-auto rounded-sm\" style=\"color:transparent;object-fit:contain;object-position:center\" src=\"https:\/\/www.europesays.com\/korea\/wp-content\/uploads\/2026\/05\/news-p.v1.20260506.165f6a1c44b247ac8c2c77db53b9d9db_P1.jpg\"\/>Choi Young-il, CEO of Hyundai Motor.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Hyundai Motor (005380.KS) management signaled it would be difficult to accept the union&#8217;s demand for 30% of net profit as performance bonuses, urging workers to &#8220;face reality&#8221; during wage negotiations.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">According to industry sources on Tuesday, Hyundai Motor CEO Choi Young-il said at the wage negotiation kickoff meeting held at the company&#8217;s Ulsan plant on Monday, &#8220;The company is facing significant internal difficulties due to U.S. tariffs and the risk of war in the Middle East.&#8221; He added, &#8220;For Hyundai&#8217;s sustainable growth and competitive survival, please face reality.&#8221; About 60 people attended the meeting, including Choi, Korean Metal Workers&#8217; Union Chairman Park Sang-man, Metal Workers&#8217; Union Hyundai Motor Branch Chief Lee Jong-chul, and other labor-management negotiating representatives.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Choi&#8217;s remarks emphasized that the company finds it difficult to accept the union&#8217;s wage demands given its business performance. The union previously delivered to management a set of demands that included performance bonuses equal to 30% of last year&#8217;s net profit, a monthly base pay increase of 149,600 won (excluding seniority-based raises), and guarantees on employment and working conditions related to artificial intelligence (AI). Hyundai Motor posted a net profit of 10.36 trillion won ($7.6 billion) last year, which by simple calculation would require the company to pay out more than 3 trillion won in performance bonuses under the union&#8217;s demands. That figure exceeds the 2.51 trillion won in operating profit Hyundai earned in the first quarter of this year. Management argues that the union&#8217;s demands are burdensome, especially as the earnings outlook for this year is not bright, with first-quarter operating profit plunging 30.8% year-on-year.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">The union reportedly took a hardline stance at the kickoff meeting, saying, &#8220;Hyundai Motor&#8217;s negotiations influence the entire Metal Workers&#8217; Union.&#8221; Addressing management, the union said, &#8220;If you want a swift conclusion, what matters is the attitude with which you respond to legitimate demands,&#8221; and added, &#8220;We will concentrate all our efforts to push through the collective bargaining demands.&#8221; In addition to performance bonuses, the union is reportedly expected to demand the introduction of a full monthly salary system that maintains pay even when working hours are reduced, as well as the preservation of domestic production volumes to secure job stability.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Industry watchers are focused on whether the union will launch a strike to press its demands. Last year&#8217;s negotiations were concluded after the union staged three rounds of partial strikes.<\/p>\n","protected":false},"excerpt":{"rendered":"Choi Young-il, CEO of Hyundai Motor. Hyundai Motor (005380.KS) management signaled it would be difficult to accept the&hellip;\n","protected":false},"author":2,"featured_media":6452,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[5267,5265,295,702,5264,3532,5266,2774,508],"class_list":{"0":"post-6548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hyundai-motor","8":"tag-automotive-industry-labor-dispute","9":"tag-choi-young-il","10":"tag-hyundai","11":"tag-hyundai-motor","12":"tag-korean-metal-workers-union","13":"tag-performance-bonus","14":"tag-u-s-tariffs","15":"tag-ulsan-plant","16":"tag-wage-negotiations"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/6548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=6548"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/6548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/6452"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=6548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=6548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=6548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}