{"id":68533,"date":"2026-06-29T12:34:06","date_gmt":"2026-06-29T12:34:06","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/68533\/"},"modified":"2026-06-29T12:34:06","modified_gmt":"2026-06-29T12:34:06","slug":"ateez-enters-their-new-era-with-sultry-new-single-bad","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/68533\/","title":{"rendered":"ATEEZ Enters Their New Era with Sultry New Single \u2018Bad\u2019"},"content":{"rendered":"

\"\" <\/a> <\/p>\n

ATEEZ. Concept photo for ‘Golden Hour: Part.5.’ Photo: courtesy of KQ Entertainment.<\/p>\n

ATEEZ<\/a> opens the next chapter of their Golden Hour series, Golden Hour: Part.5<\/a>, with the lead single \u201cBad.\u201d And like a sonic left turn from the explosive anthems that have defined much of ATEEZ\u2019s musical identity, \u201cBad\u201d introduces a sultry, confident era, elevating their powerful sound into a punchy, playful track. The song is sensuous, unapologetic, and almost serves as a teaser for what the rest of the five-track project has in store.<\/p>\n

Built around a heavy bassline and a blend of Brazilian funk and Latin phonk, \u201cBad\u201d keeps its production relatively minimal, letting the group\u2019s strong vocals shine while setting the stage for the album\u2019s other songs \u2014 Latin trap in \u201cMamacita,\u201d EDM hip-hop rhythms in \u201cFallin,\u201d and the smooth R&B textures of \u201cToxin\u201d and \u201cBody.\u201d<\/p>\n

Within the broader context of the Golden Hour storyline, \u201cBad\u201d shifts the focus to something more intimate. While past instalments such as Golden Hour: Part.4 chased the highs and lows of growing up, this track zeroes in on a darker instinct of desire. It perfectly captures a helpless, dizzying attraction that defies reasoning. This mood carries throughout the song\u2019s lyrics like \u201cYour name stuck on my tongue \/ No words but say too much \/ Every time I wanna go and get gone \/ You stop me with one touch \/ That smile of yours makes my head spin \/ Blinded, stuck in your halo.\u201d And instead of leaning on their usual metaphors or intricate universe lore, ATEEZ ground this blinding passion in a stylish club rhythm.<\/p>\n

The energy translates into a fun, colorful, campy music video that mirrors the heat of the track. A major highlight is the casting of Hollywood actor Chase Infiniti as the female lead. As a dedicated ATINY (ATEEZ\u2019s fandom name) herself, Infiniti\u2019s presence adds a cinematic layer to the drama, which follows an energetic, comedic battle among the members to impress her.<\/p>\n

The story begins with the One Battle After Another actress as a bride wearing eight rings on her fingers, a clever nod to the group\u2019s eight members \u2014 Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho \u2014 that throws off the groom at the altar. Almost immediately, Seonghwa crashes the wedding, followed by a chaotic scramble where the members each try to win her over. Their bright streetwear, a departure from their usual dark outfits, adds to the quirky and retro street vibe of the visuals, especially San\u2019s rainbow vest. A sassy dance crew frames everything with Infiniti holding her ground, flexing her acting and dance skills right alongside ATEEZ\u2019s powerhouse performance.<\/p>\n

\"San.San. Character poster for \u2018Golden Hour: Part.5.\u2019 Photo: courtesy of KQ Entertainment. <\/p>\n

The video wraps up in a courtroom with Infiniti on trial for being \u201cso bad,\u201d a recurring line throughout the song. But she completely dominates the scene, walking out scot-free with a \u201cnot guilty\u201d verdict while flaunting her eight rings. It\u2019s a lighthearted, witty ending that balances the song\u2019s seductive energy, flipping the power dynamic one last time as she leaves the members totally defeated.<\/p>\n

\u201cBad\u201d builds on the mysterious, immersive world of Golden Hour: Part.5, teasing the bold concepts and larger-than-life visuals to come, according to a press statement. It also underscores what Mingi recently told Rolling Stone India<\/a> about their sound, \u201cWe\u2019re always excited to take on new challenges with music and genres\u2026exploring different aspects of our sound and sharing them with ATINY along the way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"ATEEZ. Concept photo for ‘Golden Hour: Part.5.’ Photo: courtesy of KQ Entertainment. ATEEZ opens the next chapter of…\n","protected":false},"author":2,"featured_media":68534,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7571,37669,37670,195,37248,33],"class_list":["post-68533","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","tag-ateez","tag-bad","tag-golden-hour-part-5","tag-k-pop","tag-k-pop-boy-group","tag-south-korea"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/68533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=68533"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/68533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/68534"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=68533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=68533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=68533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}