{"id":70199,"date":"2026-06-30T23:07:25","date_gmt":"2026-06-30T23:07:25","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/70199\/"},"modified":"2026-06-30T23:07:25","modified_gmt":"2026-06-30T23:07:25","slug":"korean-bakery-chain-with-4000-locations-opens-first-miami-cafe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/70199\/","title":{"rendered":"Korean bakery chain with 4,000 locations opens first Miami caf\u00e9"},"content":{"rendered":"

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\n\t\t\t\t\t\tGiant Korean bakery chain Paris Baguette opened its first Miami location in Wynwood on June 30, offering its renowned pastries and coffee.\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Screenshot via Instagram\/@parisbaguette_usa<\/a><\/p>\n

Another chain is opening in Wynwood this year<\/a>, and this one might be the largest one yet. The wildly popular bakery-caf\u00e9 chain Paris Baguette<\/a> has opened its first Miami location on Tuesday, June 30, at 2217 N. Miami Ave. in Wynwood. <\/p>\n

Inside the Strata Wynwood building, the new caf\u00e9 spans 3,000 square feet with seating for about 40 inside and 20 to 30 on a patio, plus a hand-painted mural commissioned for the space.<\/p>\n

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The menu covers the full range of baked goods: croissants, pain au chocolat, almond pastries, sticky milk buns, whole red bean bread, mochi donuts, and croissant donuts, plus specialty cakes including \u201cStrawberry Soft Cream,\u201d \u201cBlueberry Chiffon,\u201d and Tiramisu. <\/p>\n

Savory options run to quiches, breakfast sandwiches, wraps, and salads. Drinks include Lavazza espresso, cold brew, matcha, and a seasonal rotation currently leaning toward blueberry and s\u2019mores.<\/p>\n

The format is self-serve: you browse the cases, pick what you want, and pay at the register. It\u2019s the standard setup in Korean bakeries, where the expectation is that you\u2019ll spend a few minutes in front of the glass before committing.<\/p>\n

\"\"Paoli is planning four to six Miami locations, with Pinecrest and Coral Springs next<\/p>\n

Not as French as it sounds<\/p>\n

Paris Baguette is a South Korean brand. SPC Group founded it in Seoul in 1988 and built the concept around French-style baking, a deliberate positioning move in South Korea\u2019s crowded caf\u00e9 market where European pastry culture read as premium. The company now runs more than 4,000 locations across 14 countries, including roughly 300 in the U.S. and Canada.<\/p>\n

Franchisee Cesar Paoli found the brand as a customer in New York. \u201cI used to have a place near Columbus Circle,\u201d Paoli told WhatNow last year. \u201cI loved the Paris Baguette there; I used to go for breakfast, and the pastries were amazing. It was not only because of the quality of the dough, but also because of the variety of products they have: pastries, amazing little wraps, salads. It\u2019s an incredible lineup. And I hadn\u2019t seen anything like that in Miami yet.\u201d<\/p>\n

Paoli is planning four to six Miami locations, with Pinecrest and Coral Springs next in line after Wynwood. The Wynwood caf\u00e9 follows a Delray Beach outpost, Paris Baguette\u2019s first South Florida location. Nick Scaccio, CDO at Paris Baguette North America, told WhatNow the long-term South Florida target is 40 to 50 locations.<\/p>\n

The Korea-based chain plans to open 1,000 bakery caf\u00e9s in North America by 2030.<\/p>\n

Paris Baguette. 2217 N. Miami Ave., Miami (Wynwood); parisbaguette.com<\/a>. Opens Tuesday, June 30.<\/p>\n

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