{"id":75439,"date":"2026-07-06T00:25:09","date_gmt":"2026-07-06T00:25:09","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/75439\/"},"modified":"2026-07-06T00:25:09","modified_gmt":"2026-07-06T00:25:09","slug":"hyundai-motor-showcases-humanoid-at-world-cup-in-robotics-push","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/75439\/","title":{"rendered":"Hyundai Motor showcases humanoid at World Cup in robotics push"},"content":{"rendered":"

Published Mon, Jul 6, 2026 \u00b7 07:48 AM<\/p>\n

[SEOUL] Hyundai Motor showcased its Atlas humanoid robot at the 2026 Fifa World Cup, highlighting its technical progress on football\u2019s biggest stage as the South Korean automaker gears up for mass production and factory deployment.<\/p>\n

During a Round of 16 match between Brazil and Norway at the New York\/New Jersey Stadium<\/a> on Sunday (Jul 5), Atlas \u2013 developed by Hyundai\u2019s Boston Dynamics unit \u2013 walked through the player tunnel and performed several goal ceremonies, including Brazilian forward Matheus Cunha\u2019s iconic surfing celebration and South Korean star Son Heung-min\u2019s camera gesture, before handing the match ball to the referee.<\/p>\n

The appearance marks the robot\u2019s first live public demonstration since its production-ready version was unveiled at the CES technology show in January.<\/p>\n

Hyundai plans to manufacture as many as 30,000 humanoids annually in the US starting in 2028, primarily for use at its plants in Georgia.<\/p>\n

The performance is also the culmination of the company\u2019s School of Football campaign, a video series detailing how Atlas learned complex athletic manoeuvres, including the \u201cGhost Rabona\u201d, a deceptive kick mastered by legends such as Brazil\u2019s Pele and Argentina\u2019s Diego Maradona.<\/p>\n

Hyundai has sponsored the tournament since 1999 and is serving as Fifa\u2019s official robotics partner for this year\u2019s edition.<\/p>\n

The campaign aims to demonstrate how advanced robotics technology can move beyond controlled laboratory settings, allowing humanoids to perform sophisticated tasks while adapting to unpredictable environments, according to Hyundai.<\/p>\n

Testing Atlas in an outdoor stadium provided critical engineering data relevant to future factory deployments. Operating on grass, for instance, forces the robot to navigate such variables as surface compliance and slipping hazards that do not exist on concrete laboratory floors.<\/p>\n

\u201cAtlas has now learned to execute and imitate that motion in a reliable manner so that it can adapt to whatever happens in a real instance,\u201d said Alberto Rodriguez, director of robotics behaviour at Boston Dynamics. \u201cThe way that this system works in simulation is scalable enough.\u201d<\/p>\n

SEE ALSO<\/p>\n

\"The<\/a><\/p>\n

Another goal, he said, is to improve public understanding of robotics and show that the technology is \u201csupposed to transform manufacturing first, and then our daily lives in the next decade\u201d.<\/p>\n

The rapid rise of robots has stoked job security concerns around the world, prompting labour unions to push back against automated replacements. Hyundai\u2019s own union is demanding that management consult workers before adopting humanoids as part of ongoing wage negotiations.<\/p>\n

\u201cWe always like challenges that maybe have a fun connection to something people can connect with, in this case soccer,\u201d Rodriguez said. \u201cBut we know that it\u2019s going to translate into benefits overall.\u201d BLOOMBERG<\/p>\n","protected":false},"excerpt":{"rendered":"Published Mon, Jul 6, 2026 \u00b7 07:48 AM [SEOUL] Hyundai Motor showcased its Atlas humanoid robot at the…\n","protected":false},"author":2,"featured_media":75440,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[295,294,293,1130,907,5968],"class_list":["post-75439","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hyundai","tag-hyundai","tag-hyundai-group","tag-hyundai-motor-group","tag-robotics","tag-robots","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/75439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=75439"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/75439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/75440"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=75439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=75439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=75439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}