{"id":76461,"date":"2026-07-06T16:59:07","date_gmt":"2026-07-06T16:59:07","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/76461\/"},"modified":"2026-07-06T16:59:07","modified_gmt":"2026-07-06T16:59:07","slug":"hyundai-showcases-atlas-robot-at-world-cup","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/76461\/","title":{"rendered":"Hyundai showcases Atlas robot at World Cup"},"content":{"rendered":"<p class=\"c-paragraph sections-events-and-attractions \">Hyundai Motor Co. on Sunday \u201cshowcased its Atlas humanoid robot\u201d at the World Cup during the Round of 16 match between Brazil and Norway at N.Y. N.J. Stadium, according to Shin &amp; Coppola of BLOOMBERG NEWS. Atlas, developed by Hyundai\u2019s Boston Dynamics unit, \u201cwalked through the player tunnel and performed several goal ceremonies,\u201d including Brazilian F Matheus Cunha\u2019s \u201ciconic surfing celebration\u201d and South Korean F Son Heung-min\u2019s \u201ccamera gesture, before handing the match ball to the referee.\u201d The appearance marks the robot\u2019s first live public demonstration since its production-ready version was\u202funveiled\u202fat the CES technology show in January. Hyundai \u201cplans to manufacture as many as 30,000 humanoids annually in the US starting in 2028.\u201d Hyundai has sponsored the World Cup since 1999 and is \u201cserving as FIFA\u2019s official robotics partner for this year\u2019s edition\u201d (<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-07-04\/china-issues-guide-for-registering-international-science-groups?srnd=homepage-americas \" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-07-04\/china-issues-guide-for-registering-international-science-groups?srnd=homepage-americas \">BLOOMBERG NEWS, 7\/5<\/a>).<\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">NEXT STARTS NOW: ADWEEK\u2019s Bill Bradley wrote the activation builds on Hyundai Motor\u2019s global \u201cNext Starts Now\u201d campaign, where the company is \u201cshowcasing innovation and the future of soccer\/football through elements such as its\u202f\u2018School of Football\u2019 content series featuring Atlas, several immersive fan experiences, youth football programs, and its fan engagement program, the \u2018Be There With Hyundai\u2019 initiative.\u201d Hyundai also \u201cbrought its robotics to the 2026 World Cup\u2019s security operations, utilizing its dog-inspired Spot robots to ensure security and asset protection at select venues\u201d (<a href=\"https:\/\/www.adweek.com\/convergent-tv\/hyundai-world-cup-robot-halftime-activation\/?itm_source=homepage&amp;itm_medium=the-latest-left&amp;itm_campaign=1 \" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.adweek.com\/convergent-tv\/hyundai-world-cup-robot-halftime-activation\/?itm_source=homepage&amp;itm_medium=the-latest-left&amp;itm_campaign=1 \">ADWEEK, 7\/5<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Hyundai Motor Co. on Sunday \u201cshowcased its Atlas humanoid robot\u201d at the World Cup during the Round of&hellip;\n","protected":false},"author":2,"featured_media":76462,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[6127,295,702,84,5968],"class_list":["post-76461","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hyundai-motor","tag-deals","tag-hyundai","tag-hyundai-motor","tag-soccer","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/76461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=76461"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/76461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/76462"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=76461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=76461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=76461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}