{"id":83953,"date":"2026-07-13T03:03:14","date_gmt":"2026-07-13T03:03:14","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/83953\/"},"modified":"2026-07-13T03:03:14","modified_gmt":"2026-07-13T03:03:14","slug":"cosmax-enters-japan-via-joint-venture-in-first-overseas-push","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/83953\/","title":{"rendered":"Cosmax enters Japan via joint venture in first overseas push"},"content":{"rendered":"

\"Endo Endo Kazunori (left), CEO of Fujishin, and Eo Jason, head of Cosmax Japan, pose for a photo after signing a joint venture agreement in Tokyo on July 6. (Cosmax) <\/p>\n

South Korean cosmetics manufacturer Cosmax has formed a joint venture with major Japanese beauty supplier Fujishin to take its artificial intelligence-powered beauty platform abroad for the first time, the company said Monday.<\/p>\n

The venture, called Trinex, is majority-owned by Cosmax, which holds a 51 percent stake. Fujishin holds the remaining 49 percent. It pairs Cosmax’s formulation technology with Fujishin’s network of roughly 20,000 salons across Japan, offering consumers customized products built around one-on-one skin consultations.<\/p>\n

Trinex will handle the entire process locally, from AI consultations and custom formulation to filling, packaging, delivery and post-purchase feedback, the company said.<\/p>\n

The partnership marks the first overseas rollout of the personalized cosmetics platform Cosmax launched in Korea in 2023. That platform, called 3waau, has drawn on data from more than 2 million one-on-one AI consultations over the past three years. Cosmax has also developed a simplified version, Byniq, aimed at accelerating its expansion into overseas markets.<\/p>\n

Cosmax said it chose Japan because consumers there are especially open to premium beauty services and place strong trust in salon professionals, a combination that fits well with an in-person, subscription-based consultation model.<\/p>\n

The company plans to use Japan as a proving ground before expanding the business model to other major markets, including the US and Italy.<\/p>\n

“By building on data gathered through salons, we’ll keep sharpening our formulation edge and set a new standard for personalized cosmetics worldwide,” said Lee Byung-joo, CEO of Cosmax BTI.<\/p>\n

minmin@heraldcorp.com<\/p>\n","protected":false},"excerpt":{"rendered":"Endo Kazunori (left), CEO of Fujishin, and Eo Jason, head of Cosmax Japan, pose for a photo after…\n","protected":false},"author":2,"featured_media":83954,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[15174,44881,31],"class_list":["post-83953","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","tag-cosmax","tag-fujishin","tag-korea"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/83953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=83953"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/83953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/83954"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=83953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=83953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=83953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}