{"id":8558,"date":"2026-05-08T05:20:19","date_gmt":"2026-05-08T05:20:19","guid":{"rendered":"https:\/\/www.europesays.com\/korea\/8558\/"},"modified":"2026-05-08T05:20:19","modified_gmt":"2026-05-08T05:20:19","slug":"interview-when-a-washer-becomes-furniture-meet-the-designers-behind-the-red-dot-design-award-2026-samsung-global-newsroom","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/korea\/8558\/","title":{"rendered":"[Interview] When a Washer Becomes Furniture: Meet the Designers Behind the Red Dot Design Award 2026 \u2013 Samsung Global Newsroom"},"content":{"rendered":"

Embodying its human-centered design approach, \u201cExpressive Design\u201d, Samsung Electronics achieved a remarkable milestone at the globally renowned Red Dot Design Award 2026, with all 16 of its submitted entries1<\/a> recognized.<\/p>\n

The Bespoke AI Laundry appliances \u2014 honored with the Best of the Best award \u2014 highlighted how home appliances can evolve into design objects that elevate the overall aesthetics of a space.<\/p>\n

Samsung Newsroom spoke with designers from the Digital Appliances (DA) Business to discuss the evolution of home appliance design and its significance.<\/p>\n

\"(Clockwise\u25b2 (Clockwise from top left) Jichang Kang, Giryeong Park, Euigyun Ko, Yunkyung Kang, Jinsun Park, Seungwook Seo, Sungjun Kim and Hyerin Park<\/p>\n

Mono-Body Aesthetics for Everyday Living<\/p>\n

The Bespoke AI Laundry appliances \u2014 demonstrates how home appliances can harmonize within users\u2019 living spaces. By applying the uni-body design across its lineup \u2014 including separate washer and dryer units, vertically integrated one-body models and all-in-one combo appliances \u2014 it creates a unified design language.<\/p>\n

\"The\u25b2 The Bespoke AI Laundry appliances features a harmonious design with a unified front in a single color, material and finish (CMF) that blends into any space.<\/p>\n

Q. What led to the adoption of a uni-body design across this year\u2019s Bespoke AI washer lineup?<\/p>\n

Jinsun Park: Samsung\u2019s mono-body design concept serves as a key strategy for establishing a consistent brand identity across appliances. Regardless of the form factor, users can experience a consistent aesthetic, with the appliances adding to the overall atmosphere as furniture. By removing unnecessary elements, this approach also aligns with Samsung\u2019s ESG vision, improving repairability and extending the product lifespan.<\/p>\n

\"Jinsun\u25b2 Jinsun Park of the Living Design Group, DA Business, outlines the design concept behind the Bespoke AI Laundry appliances.<\/p>\n

Q. The Bespoke AI Combo features key structural changes. How did you collaborate with the development team to incorporate these?<\/p>\n

Jinsun Park: The Bespoke AI Combo was designed for users with limited space who cannot accommodate a separate dryer, so we needed to deliver the full performance of a standalone dryer within a compact washer-sized form factor, which made the design very challenging.<\/p>\n

When designing the auto dispenser, we worked closely with the engineering team to carefully refine pump placement and assembly structures, securing an additional milliliter of capacity within the densely packed layout.<\/p>\n

For the lint filter, we focused on easy front access \u2014 even when built into cabinetry \u2014 while maintaining Bespoke\u2019s seamless aesthetic by minimizing visible gaps and joints.<\/p>\n

\"The\u25b2 The Bespoke AI Laundry appliances feature a uni-body design that fits naturally into any space.<\/p>\n

After refining the hardware and creating a seamless exterior, the designers shifted their focus to the interface. As appliances become more intelligent and laundry functions more diverse, they aimed to make the user experience simpler and more intuitive.<\/p>\n

\"The\u25b2 The Bespoke AI Combo and its 7-inch full-touch display.<\/p>\n

Q. What was the key consideration when designing the UX for the 7-inch full-touch display?<\/p>\n

Yunkyung Kang: The key was to find the right balance between providing more information and maintaining simplicity, as adding more features can make the product harder to use.<\/p>\n

To address this, we used 2D and 3D visual elements \u2014 including images and animations \u2014 so users can intuitively understand the product\u2019s status without prior learning.<\/p>\n

\"Yunkyung\u25b2 Yunkyung Kang of the UX Design Group, DA Business, explains how complex laundry information is translated into intuitive animations.<\/p>\n

Beyond its refined exterior and intuitive usability, the Bespoke AI Laundry appliances extends its innovation to a sustainable production process.<\/p>\n

Q. How did applying technologies such as No Spray make a difference in achieving sustainable design?<\/p>\n

Sungjun Kim: Adding color to products previously required multiple processes \u2014 including spraying, painting and deposition \u2014 leading to significant waste and high energy consumption. In response, we adopted film-laminated metal and coil-coated (pre-painted) metal methods, which involve directly printing on steel sheets and applying films. By producing multiple components from a single pre-colored sheet, we significantly streamlined the process and reduced waste.<\/p>\n

This approach also delivers more realistic premium metal textures while establishing a sustainable production system that takes both the working environment and safety into account.<\/p>\n

\"Sungjun\u25b2 Sungjun Kim of the CMF Design Group, DA Business, describes the implementation of eco-conscious CMF technologies.<\/p>\n

Designed To Care for Your Everyday Life<\/p>\n

With this Best of the Best recognition, Samsung demonstrated how home appliances can evolve into partners in everyday living \u2014 thoughtfully considering users\u2019 daily lives, spaces and the environment.<\/p>\n

Going forward, Samsung will continue to advance design innovation with AI to reduce the burden of household chores, while shaping the future of everyday living by bringing together functionality, aesthetics and environmental responsibility.<\/p>\n

* Some images are for illustrative purposes only and were provided by Samsung Electronics Design Center.<\/p>\n","protected":false},"excerpt":{"rendered":"Embodying its human-centered design approach, \u201cExpressive Design\u201d, Samsung Electronics achieved a remarkable milestone at the globally renowned Red…\n","protected":false},"author":2,"featured_media":8559,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[6618,6619,384,5511,127,276],"class_list":{"0":"post-8558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-samsung-electronics","8":"tag-bespoke-ai","9":"tag-bespoke-ai-laundry-combo","10":"tag-interview","11":"tag-red-dot-design-award","12":"tag-samsung","13":"tag-samsung-electronics"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/8558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/comments?post=8558"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/posts\/8558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media\/8559"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/media?parent=8558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/categories?post=8558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/korea\/wp-json\/wp\/v2\/tags?post=8558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}